Marketing, The Consumer Society And Hedonism

The research register for this diary is available at hypertext direct protocol://www.emeraldinsight.com/researchregisters The current issue and full text register of this journal is available at http://www.emeraldinsight.com/0309-0566.htm European Journal of merchandise 36,5/6 524 Marketing, the consumer night club and hedonism The Judge Institute of Management Studies, University of Cambridge, Cambridge, UK, and element of Management, Keele University, Keele, UK Keywords Marketing, Consumerism, Society, Materiality Abstract Marketing is commonly assumed to be responsible for the consumer society with its hedonistic supportstyle and for undermining other cultures by its materialistic stance. This, for many critics, is the dark side of consumer selling, undermining its ethical standing. This singing theme considers the connection between marketing, the consumer society, globalization and the hedonistic lifestyle, and whether marketing is blameable as attention d. After all, anything that affects the image of marketing as a profession is important, as this influences both recruitment and societal acceptance.

can OShaughnessy Nicholas Jackson OShaughnessy The charge: a hedonistic society imputable to consumer marketing This paper discusses the claim that todays consumer society is hedonistic, due for the most part to modern day marketing practices. To its critics, the unverbalized claims made by consumer marketing are that the meaning of life is discovered through and through acquisition; that the hedonistic let of material accumulation is the aggregate objec t of existence on earth. As hedonism in this! linguistic context is meant to suggest a degenerate influence, it is important to assess whether the charge against marketing is accepted or the extent to which it is valid. This is the purpose of this paper. Consumer culture, and the political orientation of consumerism, in general write down a bad press today. The benevolence visibility of goods is seen as becoming the core of social identity, achieved at the expense of other values such as...If you want to die a full essay, order it on our website: BestEssayCheap.com

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