Immediate environment Essay

The human condition presents us with unavoidable difficulties which, in turn, require us to make personal choices. The capacity to make a choice and its corresponding responsibilities render reflective thinking as constitutive of what it means to be a human being and what it means to be a Self. It is in this conscious activity of making a choice that the will makes itself manifest. In a sense, a choice is an expression of one’s will, of one’s subjectivity. For Kierkegaard (1999), this subjectivity constitutes the uniqueness of the individual’s existence. Kierkegaard provides us with an idea of how to approach the problem of existence, that is, by focusing our attention to the concrete individual who makes personal choices and acts out on these choices. He breaks away from the ancient Greeks’ extreme emphasis on rationality and objectivity and its general problems. This is evident in his critical appraisal of the Greek tragedy. He claims, â€Å"The reason is of course to be found in the fact that in the ancient world subjectivity was not fully conscious and reflective† (Kierkegaard, 1992, p. 142). He goes on to add, â€Å"Even though the individual moved freely, he still depended on substantial categories, on state, family, and destiny† (Kierkegaard, 1992, p. 142). This is another way of stating that even if the self can experience the state of freedom and in fact actualize this freedom by portraying its capacity to perform autonomous acts, the self continues to be affected by the factors in its immediate environment. Kierkegaard’s elaboration sheds light on the importance of authentic choice in terms of generating our conception of selfhood. In the case of the tragic hero, the fatalistic mindset of the ancient Greeks can bring serious doubts on the question regarding the authenticity of the tragic hero’s choices. Given that the individual cannot really divorce himself away from substantial categories, how can we establish that it is the individual who defines himself and not the other way around? Choice is an integral aspect of Kierkegaard’s gradual development of the Self. It is important to note that the development of the Self is gradual as it goes through certain stages where the quality of one’s existence is improved via an act of choice. This is to say that the individual and his conception of the Self ascend from one stage to another. Such ascension indicates that the individual is in the process of actualization. For Kierkegaard (1992), the aesthetic stage is a stage where one’s sense of the Self is governed by the sensual, impulses and emotions. This stage presents the individual with an illusion of freedom. In essence though, the aesthetic stage, although seemingly attractive, is in reality, destructive. He claims, â€Å"We said that every aesthetic life-view was despair; this was because it was built upon what may or may not be† (Kierkegaard, 1992, p. 525). These are the reasons as to why the aesthetic stage cannot lead to a progressive actualization of the individual. Apparently, it is also the attractiveness and the emptiness of the kind of life in the aesthetic stage which leads the individual to transcend sensual existence and ascend to the ethical stage. From reading Kierkegaard, it seems to me that the substantial differentiation between the aesthetic and the ethical person/stage rests on the is-ought distinction. Kierkegaard claims, â€Å"The aesthetic factor in a person is that by which he is immediately what he is; the ethical factor is that by which he becomes what he becomes† (1992, p. 492). The ethical person is, therefore, a person who subscribes to the demands of reason; and the ethical life is a life devoted to the pursuit of moral goodness. It is, however, important to note that Kierkegaard’s phrase â€Å"by which he becomes what he becomes† implies both commitment and choice on the part of the individual. The difference between Descartes and Kierkegaard is, at this point, very obvious. Descartes focuses on the grand problems of universal import, such as existence in its universal sense. Kierkegaard (1992), on the other hand, focuses on the concrete individual and his concrete existence. In the end, it can be said that the conception of the Self is a product of the concrete choices of the individual as they present themselves in the course of the individual’s existence. The actualization of one’s Self requires something more than choice, that is, action. Aside from action, something more is required, that is, committing oneself to the choice that he makes and his actions as a product of one’s rational deliberation. Reference Kierkegaard, S. (1992). Either/or: a fragment of life. London: Penguin.

Field research is Primary research Essay

I will write short, concise notes. A mix of both types of recording is needed, given the type of primary data wanted at the end of the questioning.  On our fieldtrip we will go to a small area called Ballyhackamore as it is very close to our school and has a very wide range of shops. There are also a lot of people that shop here every week. These people are of a very varied age range and also an even proportion of males and females. We have decided to use field and desk research.  Field research is Primary research.  This means that we go out and collect the information ourselves, so we do not have to sift through many pages of useless information, trying to find out one small piece of information that we could use.  However we will also use desk research. This is where we look at information other people have gathered and use it to our advantage. This includes looking through newspapers, surfing the Internet or going to a library and examining records or books and the Companies Office if they are a limited company. This is going to be used to find out what businesses are in the area and what sort of profit they are making per annum. Market Research – Market research is the process of gaining information about customers, competitors and market trends through collecting primary and secondary data. I will use market research to find the answer to my questionnaire i.e. what sort of business the local people in the Ballyhackamore area thought was missing and what they would like to see in the area. This is Primary research. It is also called Field Research. This will be our Questionnaire. There is also Secondary Research. This involves looking at status from different years about topics and drawing conclusions from it. I could look at maps of Ballyhackamore to make sure I don’t create a business where it is not needed, or indeed duplicate a similar business, unless I feel the demand is there for a second one.  Bank – I am using the bank for the purpose of collecting information about anything financial, from loans to pay for property, mortgage on property and starting the best bank account to suit my circumstances. They will act like a Financial Advisor. I will check Interest Rates and get the best deal. Estate Agents – The estate agents job will be to show me the best available premises to start my business. I will look around many different estate agents until I can find the property and price that suits my business. I will also keep checking in the local press.  Internet – the Internet will be used to show me available properties in the area but also to find out about the competition from rival companies in the area. It will also be used as advertising once the business has been set up. I could use E-Mail to send people information on the business. This may be unsuccessful because people will probably think it is Junk Mail and delete it. Therefore I will not depend on this as my only source of advertising. Newspaper – this will be used while searching for the property but also as advertising after the business has been opened. It will also be used to advertise jobs in the business.  Invest NI -I will talk to Invest NI (the new name for LEDU) about the possibility of both capital and revenue to help until the initial set up phase of my business. Also in the medium to long term I will hope to keep my relationship with Invest NI and be eligible for future grants. Shell Livewire – Shell Livewire is another company, the same as Invest NI that helps businesses to begin and grow. They give grants to entrepreneurs to help them in their quest for a successful business.  After completing all my questionnaires I will now put all my information into a database. I am using a database because I can perform searches on the information I have gathered to try and find exactly what I need to know. I can find different age groups, different sexes and even if the people are married or not. I will be using the database a lot until I discover which business I am going to open. I will then analyse my database and from that, hopefully find out what the public want in the area.    On a search of properties in East Belfast I found there were no available properties in Ballyhackamore that would suit setting up a business. However I did find a lot of buildings in East Belfast that could be possible sites for setting up a business.  I found a sound property on Castlereagh Street.  I also found a property on the Cregagh Road. It is in a good location because this is near Ballyhackamore, however it is an upstairs premises so this could limit the type of people who could visit my business e.g. people in wheelchairs. New legislation coming in the next few years regarding access for the disabled means that an upstairs coffee shop without a lift to the first floor would not be viable.  I have also found a suitable building in Kings Square. This is very close to Ballyhackamore and has a small shopping community itself. This would be a brilliant place for a coffee shop or trendy coffee bar. However on further examination of the area I discovered a coffee shop above a light shop in the Square, but again, access to the first floor could be a problem in the future.

Letter of Recommendation

I take immense pleasure in introducing one of my outstanding students†¦. whom I know for the past three years. I have taught him the courses of ‘Electrical machines’ , ‘Power Electronics’ , ‘Modelling of power system components’ and ‘Network theory’. This interaction with him provides me sufficient information to gauge and asses the intellectual capability and analytical skills that he has developed during his course . I would rank him among the top 1% of the students I have taught in my experience of 25 years.I find †¦.. to be hard working, diligent and sincere in his efforts and feel that his practical and logical approach of handling the problems presented should be brought to your notice. In him, I find the commitment desirous of a good student, meticulous with the right blend of aptitude, merit and determination. His clarity of thought combined with his analytical ability, supported by his excellent communication skil ls, brings out the intellectual independence in him.His ability to work with counter parts and even with his seniors is exemplary. With his pleasing manners, proficiency in communicating his ideas effectively, he has established an excellent rapport with his fellow students and the faculty. He has brilliant team leader skills and is competent of extracting the best out of his team members. He also has good teaching capabilities. He has attended various symposia held in the city, which suggests his keen interest in the latest technological advancements.Considering his motivation, perseverance and intelligence, I strongly believe that he will scale the highest peaks in his fields of interest. In view of all the above facts, I strongly recommend him, without any hesitation, for admission into your graduate program with possible financial assistance, and would like to recommend him to qualify as a teaching/research assistant in your university. Letter of Recommendation LETTER OF RECOMMENDATION I take great pleasure to recommend the candidature of Mr. XXXYYY for admission into the graduate program at your esteemed university. He has been a student in many of my classes during the academic years to and my interaction with him during this period had given me adequate scope to examine him intimately, as to judge his personality and scholastic capabilities. Having taught him , supervising him in laboratory, being his final year project mentor, I had an occasion to be in close association with him.I am glad to present this testimonial for your reference and I know he would do well if given the opportunity to continue his education. Mr. XXXYYY is intelligent, inquisitive and yearns to gain in-depth knowledge. He has an excellent ken of Analytical and Logical Skills, which he applies efficiently in problem solving. He is optimistic, communicates effectively while working as a part of team and has a strong work ethic. I found him very sincere, diligent and responsible towards his course work.He is equipped with the right level of self-confidence and maturity. When in times where the students were reluctant to take up real time projects during their final year, Mr. XXXYYY with his knowledge and experience on the Software, embedded systems design, manufacturing process & with his personal network connections for procuring components required for the project, encouraged and made six other teams to take up real time projects.More so, he and his team completed their final year project â€Å"Project Title† with excellence and won the Best Project of the Year Award from the university. Mr. XXXYYY’s proficiency in English is commendable. He has always maintained a good academic record in both theory and practical studies and has been a regular student in our institution. His organizational, analytical and interpersonal skills are highly developed. He maintains a good rapport with the faculty members and peers.Considering his per formance records and other activities, I place him in the top 5% in his class. He has shown the motivation, intelligence, preserving nature and analytical aptitude for graduate program. Considering his enthusiastic quest for knowledge and intellectual capabilities, I strongly advocate him for Master’s program in your honored university. I am confident that he would continue to be a promising and competitive student and would be capable of efficiently discharging his duties. I wish him a prosperous career ahead. Letter of Recommendation I take immense pleasure in introducing one of my outstanding students†¦. whom I know for the past three years. I have taught him the courses of ‘Electrical machines’ , ‘Power Electronics’ , ‘Modelling of power system components’ and ‘Network theory’. This interaction with him provides me sufficient information to gauge and asses the intellectual capability and analytical skills that he has developed during his course . I would rank him among the top 1% of the students I have taught in my experience of 25 years.I find †¦.. to be hard working, diligent and sincere in his efforts and feel that his practical and logical approach of handling the problems presented should be brought to your notice. In him, I find the commitment desirous of a good student, meticulous with the right blend of aptitude, merit and determination. His clarity of thought combined with his analytical ability, supported by his excellent communication skil ls, brings out the intellectual independence in him.His ability to work with counter parts and even with his seniors is exemplary. With his pleasing manners, proficiency in communicating his ideas effectively, he has established an excellent rapport with his fellow students and the faculty. He has brilliant team leader skills and is competent of extracting the best out of his team members. He also has good teaching capabilities. He has attended various symposia held in the city, which suggests his keen interest in the latest technological advancements.Considering his motivation, perseverance and intelligence, I strongly believe that he will scale the highest peaks in his fields of interest. In view of all the above facts, I strongly recommend him, without any hesitation, for admission into your graduate program with possible financial assistance, and would like to recommend him to qualify as a teaching/research assistant in your university.

Terrorist Attack On World Trade Center Essay Example | Topics and Well Written Essays - 1000 words

Terrorist Attack On World Trade Center - Essay Example From mental health issues to psychic episodes, the result and impact of the terror attacks on survivors is far beyond physical and tend to have changed the lives of various victims of the blasts. In theory and practice, it is not expected that an event will affect everyone at the same scale. Following this fact, the victims who lost their lives, who were injured, those hospitalized, and those who took their lives after losing a family member or a friend. The psychic episodes and mental instability of the survivors is covered by different authors from different perspectives. While the argument of some authors reflect on the expected, diagnosed, and standard effects of traumatic events, others show that there is no explicit connection between expected traumatic patients and increased consumption of corresponding drugs. Digrande et al. (271-281) and Ghunman et al. (491) focus on the psychological effects of the terror attacks. Both publications emphasize on the aspect of trauma after the event occurred. This means that that the two publications undertake the same course in analyzing the effects of the events. Digrande et al. (271-281) explain that the number of people affected negatively by the attacks include some 3,271 civilians, whom 95.6% were diagnosed and observed to suffer from posttraumatic stress disorder. On the other hand, Ghunman et al. (491) identify that about 34.2% of the surviving victims suffer from unmet mental health issues. Considering the two publications, posttraumatic stress disorder and unmet mental health issues can be considered or addressed as psychological issues. With reference to the unmet mental health issues, it is clear that, regardless of the fact that unmet mental health issues can point to a variety of psychological issues among them posttraumatic stress disorder . The relationship between psychological issues facing any set of individuals who experience the same effects of an event and

Week One Individual Assignment Essay Example | Topics and Well Written Essays - 500 words

Week One Individual Assignment - Essay Example An ADR is considered a pragmatic approach to dispute resolution that can save money and time and help find the best solution for everyone (Inta, 2010). Our ADR consist of several simple mechanisms that must be used to solve conflicts. If a member of the team is not happy about what is going on in the team setting the person must file a complaint in new post title ADR implementation. The post goes up and each team member must read the issue. After everyone reads on the matter, then a meeting must be setup within 36 hours of the post. In the meeting the each team member must provide a reply to the original post in the team player must provide constructive feedback about the issue. The feedback constitutes an alternative solution. Everyone including the person that filed the complaint must provide an alternative solution. After all solutions are posted in the learning team forum the member of the team must vote on their preferred alternative. The alternative that is going to be implemented is the one with the majority of the votes. If there is a tie then the team leader must chose the solution to solve the conflict among the most popu lar alternatives. ADR have become more frequently used in the 21st century due to time and money savings that are associated with the use of alternative dispute resolution

Ford's future Essay Example | Topics and Well Written Essays - 750 words - 1

Ford's future - Essay Example Its North American automotive business is hemorrhaging cash and market share† is the comment by Bryce G. Hoffman from Detroit News. The fall of the empire of Ford is evident from the fact that Fords domestic brands -- Ford, Lincoln and Mercury -- saw their combined share of the U.S. market fall 4.7 percent last year, from 18.3 percent in 2004 to 17.4 percent in 2005. A decade earlier, Fords market share stood at nearly 25.6 percent. Every percentage point of market share represents 170,000 vehicles. With this background this paper aims at analyzing the factors that led Ford to reach this no-alternative ‘Way forward’ position and the likely impact of the decision to cut jobs and close manufacturing facilities on the future of Ford. The financial results for the year 2006 would be the worst in the 103 years history of Ford. The old record net loss of $ 7.39 billion would be surpassed by the loss for the year 2006 as already the loss is mounted at $ 7 billion for the first three quarters of 2006 and for the fourth quarter more losses are expected by the analysts. The financial situation of Ford was worsened by the collapsing sales of its F series Pick up and truck based sport utility vehicles in which segments the company made huge losses. New product investments -- utilizing Fords global architectures and scale -- to deliver more new products faster, including more crossovers, hybrid vehicles, new small cars, increased spending on Fords truck leadership and new "white space" products. A lean and flexible manufacturing system combined with capacity matched to demand. Capacity will be reduced by 1.2 million units or 26 percent by 2008, representing the majority of actions within the plans 2006-2012 periods. In order to give life to the restructuring plan, Ford mortgaged nearly all of its domestic assets- its plants, office buildings, patents and trademarks — along with stakes in Ford Credit and Volvo, to raise $18 billion. Ford said its restructuring

God In The Jewish Tradition Essay Example | Topics and Well Written Essays - 2000 words

God In The Jewish Tradition - Essay Example Clearly, the meaning of God is one that is uniquely personal to each and every person. Only the individual can decide what God means to them which is based to a great degree on the individual's values and personal beliefs. The role that God plays in that individual's life and religion will be strongly based on these subjective assessments, but it will also be strongly influenced by the teachings of the synagogue, the rabbi, and the traditions that the individual experienced as they grew. In many tales of the Jewish faith, it was God who helped keep the Israelites alive throughout all their various persecutions through history, creating a type of human-like heroic identity. It was God who led them out of Israel and slavery and it was God who spoke to them through burning bushes and from mountaintops while they wandered in the desert, giving them help and direction. Mordecai Kaplan, known as the father of Reconstructionism, who pushed this type of identification of God. In his writings , he said that God chose the Jews and determined to help them with their success (Kaplan, 1937). However, Kaplan was not necessarily suggesting that God was a personality. Instead, he was attempting to say that God was something greater than this. He said, â€Å"God is neither a being nor a philosophical abstraction. God is a creative force in the universe. He was an inspiration for the Jews and the voice that gave with both hands" (1937). Even here, though, God seems to be a greater than normal personality.

Business report on Tesco Essay Example | Topics and Well Written Essays - 1000 words

Business report on Tesco - Essay Example Tesco Bank is a wholly owned subsidiary of Tesco that was established in 2008. The chief executive officer (CEO) of Tesco is Dave Lewis. Including franchises the firm has 6,814 stores across the globe. The firm also has six online stores. Tesco is a publicly traded company whose stocks are openly sold in the London Stock Exchange (LSE) under the symbol TSCO. As of November 28, 2015 the price of TSCO stocks was $169.15 (Yahoo, 2015). The market capitalization of the company is $13.67 billion. The accounting of the company is based on a fiscal year instead of the natural year. The 2015 fiscal year started on March 1, 2014 and it ended on February 28, 2015. The independent auditor of the company is PricewaterhouseCoopers.  Tesco Bank is a wholly owned subsidiary of Tesco that was established in 2008. The chief executive officer (CEO) of Tesco is Dave Lewis. Including franchises the firm has 6,814 stores across the globe. The firm also has six online stores. Tesco is a publicly traded company whose stocks are openly sold in the London Stock Exchange (LSE) under the symbol TSCO. As of November 28, 2015 the price of TSCO stocks was $169.15 (Yahoo, 2015). The market capitalization of the company is $13.67 billion. The accounting of the company is based on a fiscal year instead of the natural year. The 2015 fiscal year started on March 1, 2014 and it ended on February 28, 2015. The independent auditor of the company is PricewaterhouseCoopers.   In fiscal year 2015 Tesco generated sales of  £62,284 million. The sales of the company decrease by 2% in comparison with the previous year. The net income of the firm in 2015 was a loss of  £5,766 million. In 2014 the firm was able to achieve a profit of  £970 million. The total assets of the firm as of February 28, 2015 were  £44,214 million, while the total equity of the firm at the same date was  £7,071 million. The cash reserve of Tesco at the end of fiscal year 2015 was  £11,819 million. The bad financial p erformance of the firm in 2015 caused the cash reserve of the company to go down by 9.68%. In terms of total liabilities the company owes  £37,143 million. The net margin shows the absolute profitability of a company, while the gross margin is a measure of broad profitability.  

International society and system Essay Example | Topics and Well Written Essays - 2750 words

International society and system - Essay Example This argument creates the terminology international system and international society. In a general explanation, a system refers to a way of lie dictated by laws, policies and mandatory requirements from a ruling body. On the other hand, a society refers to the cluster of persons or bodies which have together directed by the similar goal and objective. In relating to the international state of affairs, an international system is a routine created under specific international laws. In addition, these laws are creation of international leaders such as the United States of the United Kingdom. An international society refers to the ability of countries around the globe to share common wants and dislikes. The need to embrace certain laws and policies is created then countries have a voluntary urge to embrace the policies. In addition, an international society may also refer to the ability of countries to share peaceful relationships without factors such as development and power coming into play. Disregard of under developed countries have made it difficult to transition to a complete international society system. From this definition, one may point out that the two terms differ significantly. However, the most fundamental form international arrangement is determined by the suitability of it achieving international objectives. In this situation, it is obvious that an international society is most fundamental. This is because the globe is transitioning from the international system.

Civil and Criminal Punishments Assignment Example | Topics and Well Written Essays - 500 words

Civil and Criminal Punishments - Assignment Example The paper will also explain the differences between civil penalties and criminal punishments, explaining whether punishments between a case tried at criminal level and civil level should correlate. A civil court is one that deals with cases related to disputes between organizations or individuals. Civil courts award victims with compensation. Civil courts deal with civil or common wrongs that are not criminal in nature such as disputes relating to credit card payments, allegations of breach of contract, compensations disagreements between tenants and landlords (Scaros, 2004). According to Currier & Eimermann (2009), lawsuits are usually filed in civil courts by organizations or individuals who believe they have been physically and financially hurt by another organization or individual. The types of remedies available in civil courts depend on several factors such as the type of claims made, the authority of the court, the defendant’s conduct and the harm that has been suffered or may be suffered. The remedies in civil courts usually depend on the strengths of one’s case and the opponent’s case, one’s resourcefulness and ability to present facts and the ability of the attorneys of both sides to represent their clients as required (Scaros, 2004). The types of remedies available in civil courts include: This is normally the usual and standard remedy for damages in civil courts. They are the payments awarded by a civil court, paid as compensation for injury or loss (Currier & Eimermann, 2009). Money damages usually consist of nominal damages, attorney’s fees, interest, punitive damages and compensatory damages. They are usually intended to settle the grief of the aggrieved party in civil cases (Powell, 1993). These are usually given so as to stop certain conducts of the accused. The civil court orders or prohibits against conditions or acts that have been requested. The orders given are called injunctions and they require one to either do

RNA-Seq and Microarray Analysis Research Paper Example | Topics and Well Written Essays - 2500 words

RNA-Seq and Microarray Analysis - Research Paper Example Therefore, dogs become the best models for indentifying the genetic underpinnings that are associated with cancer in humans (Mooney, et al., 2013). The fact that dogs and humans depict similarities in cancer treatment and responses also allow for the opportunity to apply advanced cancer diagnostic tools. This is meant to enhance the understanding of the possible treatment of cancerous diseases for the benefit of both dogs and man (Mooney, et al., 2013). The typified canine lymphoma in dogs presents some analogous characteristics with the human Non-Hodgkin’s Lymphoma (NHL) in form of biological and other clinical features. This makes it possible to understand this type of cancer in humans (Mooney, et al., 2013). The canine lymphoma is the most common canine cancerous disease in dogs accounting for 24% occurrence. On the other hand, the NHL is the most common cancer in the USA, while it has almost doubled throughout the world in the last 35 years (Mooney, et al., 2013). Canine cancer is a multi-centric lymphadenopathy cancer that has no other organs involvement, requiring the same type of treatment that apply the multi-agent protocol, which is the standard of care for the NHL cancer in humans (Mooney, et al., 2013). Therefore, the understanding of the canine lymphoma is acceptable for enabling the understanding of the diagnostic process and therapeutic treatment of the NHL patients (Mooney, et al., 2013). The methodology applied in this study first sought to attain the consent of the dog owners that were participating in the study. This was followed by seeking for the approval of the Institutional Animal Care and Use Committee since it the body responsible ensuring the welfare of animals subjected under studies. The sample applied in the study was 30 dogs, from which Fine needle aspirates (FNAs) were collected for analysis (Mooney, et al., 2013). The dogs qualifying for the study required to have a lymph

1984 by George Orwell Essay Example for Free

1984 by George Orwell Essay Winston made up his mind, he would defiantly come back to this place after a suitable interval. He would take the risk of visiting the shop again. He would look around more, find other interesting things from the mysterious past. He was even considering of renting that nice little room above the shop. And he would definitely drag the rest of that song out of Mr. Charringtons memory. Almost cheerfully and while humming the rhyme to an improvised tune, he left the shop. After reading through the extract I must come to the conclusion that Winston must have had a nice, if not great experience visiting the shop. The objects in the shop and especially in the living room upstairs made Winston long to the mysterious past, the very thing he desperately wants to discover more about. The atmosphere in the extract reflects this in the mysterious way that it is written by George Orwell. The reader can actually share the impression of the cozy room with its sweet fire place and go through the same emotions as Winston, due to the detailed description by the author. In this passage we deal with something that is called a time-delay. The actions in this passage are described more detailed than in the passage that comes before it. There is also a lot of thinking and reflection involved. To make an end to this essay I would like to discuss one more thing. In this extract Mr.Charrington appears as a nice old grandfather kind of man that obviously has experienced a lot during his live and fortunately is somehow preserved from the bad influence Big Brothers regime. We get the impression that Mr. Charrington could know things about the past of great value to Winston. We want to read ahead and find out if our impressions will be realized. We also want to know how Winston will develop through this obtained knowledge, what his opinion will be on the present government when he finds out the truth about the past.

Strategic Management At Emirates Airlines Marketing Essay

Strategic Management At Emirates Airlines Marketing Essay Abstract This conducted report discusses a strategic study about the global airline industry, particularly Emirates Airlines. The first part of the report provides a brief overview about Emirates Airlines Company followed by a situation analysis that includes the internal and external analysis. The last section will be concluded with the current situation along with suggesting major issues that Emirates Airlines should address. Table of Content 1 Abstract 2 Table of Content 3 2 Introduction 4 3 External Environment 5 3.1 Industry Analysis 5 3.1.1 Airline industry General Profile 5 3.1.2 Life Cycle 6 3.1.3 Porters 5 Forces 7 3.1.4 Key Competitors 9 3.1.5 Key Success Factors 10 3.1.6 PEST Analysis 11 3.1.7 Summary of External Environment 13 4 Internal Environment 14 4.1 SWOT analysis 14 4.2 Summary of Internal Environment 17 5 Conclusion and Recommendation 17 6 References 21 Introduction Emirates Airlines goals for the immediate future and long term are, to be the best in every venture it undertakes; to meet its customers expectations profitably, to contribute to the success of Dubai Inc., and to make the city the new global aviation hub for the 21st century. Emirates Chairman, Sheikh Ahmed Al Maktoom In 1985 Emirates Airlines was established by Dubai Government with just two aircrafts. Today Emirates has 83 aircrafts files to 78 destinations in 55 countries worldwide. It has a large number of cabin crews from 95 nationalities. It recently made an aircraft orders worth more than $ 26 billion for 45 Airbus A380, which makes the company the worlds largest purchaser of Airbuss super-jumbo. (About Emirates) Emirates Airlines recently becomes one of the fastest growing airlines and the fifth-most-profitable airline in the world. It has been growing by more than 20% a year since the last 17 years making a profit of $637 million in 2004-05. (BBC News) Emirates Airlines is committed to achieve its mission, namely offering consistently high-quality value-for-money service and to be the best airline on all of its routes. Accordingly, it is known as an innovative and customer-oriented provider of advanced services, such as offering personal entertainment system in all classes, 18 TV channels, 22 audio channels and online booking service which enables customers to book, search for flights and choose seats. (About Emirates) Because of that excellence, it gained over 280 international awards, such as the prestigious CAPA airline of the year award 2005 by the Centre for Asia Pacific Aviation. (Internet travel news) External Environment Industry Analysis The aim of the industry analysis is to identify the external environment that affects the airline industry. The first part gives an idea about the airline industry profile. Airline industry General Profile Airline industry is one of the most competitive and growing industries in the world as it leads to economic growth, world trade, international investment and tourism. In the last decade, it has grown strongly by 7% per year for both business and leisure purposes. (Airline Industry) Airline industry is considered as one of the fastest expanding sectors of the world with growth rates 2.4 times above the GDP rates on average. It is also predicted to grow by an average of 5 % a year from 2000 to 2010 (IATA). Airline industry is affected by the economical growth, trade and political factors. As an example of the political factors, the 11th September attacks dropped the number of passengers, because people were afraid and tend to avoid studying and visiting countries that have been attacked by terrorism. As an economical factor, the increase in oil prices destroyed the profitability of the global airline industry, accordingly it losses around $6 billion in 2005 (IATA). Due to the unstable political and economical situation, many airlines companies started to modify their strategies and services to survive and succeed in the airline industry. For example, many companies invested heavily in the quality of services they provide by offering, e-booking system, new interactive entertainment systems, more comfortable seats, low cost carriers and many technological techniques. All of that was introduced to attract, return customers and gain a competitive advantage. As being in such a competitive market, many companies started setting agreements among each other to reduce costs and share resource which is called as alliance. Overall, the airline industry will recover as the number of passengers seems to be doubled by 2010 to exceed 2.3 billion due to the tourism, trade and economic development (IATA).Thus, Successful airlines will be those that continue reducing their costs and improving their services by differentiating from competitors to secure a strong position in the aviation market. Life Cycle The airline industry is in the maturity stage, therefore there is a strong competition in the market and the sales rate grows fast and then begins to stabilize gradually. As the competition is more aggressive in this stage, the advertising and sales promotion can be obvious. Moreover many competitors increased their research and development (RD) budgets to find best services to gain customers attention. (Product Life Cycle, 2005) Accordingly, many companies started to focus in differentiating their services and products from their competitors by increasing their customers brand loyalty. For instance many companies starts to concentrate on cutting the operating cost, thus in this stage the profit margin decreases and the least efficient companies leaves the market and only well-established companies are the ones that remain. Accordingly, many companies use offensive strategies rather than defensive strategies through modifying their market, product and marketing mix to survive and compete during this stage. (New product development) For example, Kuwait airways implements the strategy of modifying the marketing mix by launching a low cost carriers in order to increase its customer base and loyalty and increase sales, which is considered as a competitive advantage amongst its competitors (Kuwait Airways). Following section explains the porters 5 forces that impact airlines industry. Porters 5 Forces Threat of New Entrants The new entrants cause a threat to the existing company in any industry, because they might offer better services, products or costs. In the airline industry the threat is low as the level of entry barriers is high. There are many challenges that should be considered by the new entrants as follows: Capital Requirements. Huge budget is required for starting a new airline company to buy aircrafts and provide services to customers. Ex. Boeing costs around $ 2 billion. (Ashraf, Emirates Airline) Brand name Customer loyalty: Airlines companies have built an excellent position in the market which helps them to compete against the threats of new entrants. The experience curve of the existing companies is high according to their long experiences in the market, Ex. American Airlines. Generally, alliances between key airlines companies make the entry on the industry hard for any new airline company. Bargaining Power of Suppliers Suppliers can affect the industry through their abilities to raise prices or reduce the quality of purchased goods and services. The airline industry has few suppliers globally, namely Boeing and Airbus. Thus the power of the suppliers is high, because those limited suppliers have a control on the market due to the huge demand of their manufactured products. Bargaining Power of Buyers Buyers affect the industry through their abilities to reduce prices, bargain for higher quality or more services. The power of the buyers in this industry is strong as there are lots of passengers (1.8 billion yearly), the switching costs are low and passengers have many choices in the market (ITAT). The new technology of e-ticketing gives people the chance and flexibility to search for many airlines companies offering better or cheaper costs and services. Furthermore, it eases the operation of switching between different airlines companies. Therefore, many companies provide the air miles system to gain customers attention and to keep them as well. Threat of a Substitute Products or Services The threat of substitutes differs from the regional and international airlines. In the regional airlines it can be higher as people can drive their cars or use trains as a way to travel within the same region, but on the international level people use airplanes to move faster and more comfortable. In the Europe they are using trains to travel from country to another for example, its easy to travel by train from the UK to France by Eurostar train in just 1 hour 40 minutes (London to France). However, in many countries trains are not available ex UAE, accordingly such carries have a weak threaten in the airlines industry since they are not used for long distance journeys by many countries. Rivalry among existing firms In airlines industry, the rivalry is very high between the companies, as there is variety of airline companies that provides best aircrafts and services to passengers. For instance, many companies try to expand their market shares by offering best prices, best customer services and exclusive promotions as well as by being creative in their advertising campaigns. (Ex: Air Arabia is low cost airline). (Thompson Strickland, 1995) Key Competitors British Airways British Airways is ranked # 2 in Europe and one of the biggest in the world. They have 300 planes and 216 destinations in 94 countries. The key success factors of British Airways are: its a member of the largest alliance and it is known of its technology projects in offering unique services, such as touch screens service and being the first in implementing full flat beds. Qatar Airways Qatar Airways was established in 1994. It has 44 fleets linking 69 international destinations. Its services and events, gives the company special position amongst its competitors. The success of Qatar Airways comes from its aggressive growth plan that includes the construction and development of the new Doha international airport, which will include the worlds largest aircrafts hangers to be used for maintenance of Qatar Airways. Additionally, by 2009 Qatar Airways plans to get 36 aircrafts from Airbus, including two A380, for Qatar Airways. (Airline website, AmeInfo) Singapore Airlines Singapore Airlines is one of the most respected travel brands founded in 1947. It has a fleet of 90 aircrafts and it flies to more than 60 cities in 30 countries. Many factors cause Singapore Airlines success, such as young and efficient fleets, educated staff, top ranked travel gateway and its low cost airlines known as Tiger Airways, plus its a member of star alliance airline networks. (Singapore Airlines Company Information) American Airlines American Airlines was founded in 1930 and is positioned as the largest airline in the world in terms of the total passengers transported of 80 million yearly. It has the highest number of aircrafts that reach up to 991 and serve 172 cities with five main hubs. Also it is first to launch the loyalty program frequent flyers. All of theses are considered as the key success of this airline. (American Airlines) Key Success Factors To maintain airlines companies success, various key factors should be implemented for this purpose: Differentiation Airline companies tend to differentiate by providing advanced services. For example, providing the aircraft with the latest technology, such as wide seats, e-ticketing (as mentioned in 5 porters section) will attract customers and distinguish the company among other companies. (ex: British Airways). Strong brand name Obtaining a strong brand name plus building a base of loyal customers are the carriers companies most concern. It guarantees that customers will stick with the strong brand name company and ignore any attractive offers form other competitors. Some airline companies utilize some techniques to have a retain customers, such as offering a flyer mile to win a free ticket if the points were completed. (ex: American Airline) Alliances Airline industry is moving toward establishing alliances between companies. This will let companies to share resources via linking their networks to build a wide base of customers, develop services and increase number of routes. Additionally, it results in sharing experience and decreasing the operation costs. Ex. British Airways is a member of largest airline alliance known as Oneworld. Relations with supplier Airline companies must build a strong relation with suppliers by setting long-term contracts with them. Such relations will benefit the airlines companies, because this will keep them in the safe side even if there was any change in the pricing strategy (ex. increasing costs) in the future as there is a contract between them. The PEST analysis is the best way that leads companies to change their strategies. PEST Analysis Political factors The airline industry is affected by political situations, namely wars and terrorism. For instance, terrorists activities in different areas globally, namely USA (11th Sep), UK, Lebanon and Qatar made the regions unattractive for tourists and business travelers and reduce the passengers traffic. The political instability affected businesses between airlines in Middle East and the world by facing a difficulty to join any international alliances with any of the airlines leaders such as American Airlines. (Growth phenomena, Nora Byman) Economical factors One of the factors behind any success airlines is having modern airports supported with latest technology to meet customers requirements. UAE for example plans to invest in developing its main airports in Abu Dhabi and Dubai. The UAEs total investments on airport development over coming 20 years will exceed Dh 71 billion. The benefits of developing airports are: enhancing economy, reducing depends on oil revenues by moving into new sector (tourism), increasing tourists number and thereby driving profits to airline firms. Globally, alliance is considered as the main factor of many airlines companies success as it reduces the operation costs. Social factors Some of those factors are: increasing worlds population, tourists and number of educated people. For instance, the population is growing globally, in UAE the population in 2002 was 3,754,000 people and reached to 4,320,000 in 2004, this is because UAE is a multicultural country.As the number of expatriates is increasing, airlines firms profits will increase, because those expatriates need to travel to their homeland sometime. Additionally, many diseases influence the population in many courtiers, like Bird Flu, those killer diseases affect airline industry since they reduce populations level. (Economic Development) Technological factors The new technology affected airline industry negatively and positively. For example, the technology of teleconferencing reduced the need for face to face business meetings which affects on the number of business travelers and on the sales of business tickets. However, e-booking system makes the reservation easier and save many expenses such as reducing the printed tickets. (Current State) There is a growth in internet usage world wide. In the UAE, internet accounts are likely to grow from 251,000 in 2001 to exceed 600,000 accounts by 2006. Thus, local airlines industry should provide online services to get competitive advantage ex. Emirates Airline. (UAE to remain on top in Arab Internet market) Summary of External Environment The external environment shows airline industry is in its maturity stage with a slow rate of increase, which resulted in increasing the competitions level. Only three forces have a direct effect in this industry, namely bargaining power of suppliers and buyers and intensity of rivalry. The barriers for new entries are high which reduce the threats of any new entrants. Some factors, such as political, economy, social and technological affect the industry by either increasing or decreasing passengers traffics. Companies use several key factors to expand their successes to keep a good position and increase loyal customer base, like differentiating their services, making a strong band name and implementing latest technology and join alliances. Internal Environment SWOT analysis Strengths Member of the Arab alliance, known as Arab Air Carriers Organization promoting cooperation, safety standards among Arab airlines (Arab Air). First airline in Arab World that offers online booking service. Offering long-haul flights, like from US to Dubai. Offering self check-in service for customers at Dubai airport (Emirates expands). At Dubai Air Show 2005, Emirates made an aircraft order of 45 Airbus by 2012 making it the worlds largest purchaser of Airbuss super-jumbo. Providing employees with training, rewards and performance programs, thus reducing labor costs and increasing employees loyalty (People). An official sponsor of 2006 Fifa World Cup, which will increase its brand awareness. It has its own Frequent Flyer Program known as Skywards Miles that shared with Srilankan Airways. It has recently chosen Dexterra Mobile Platform to enable front-office mobile solutions that will enhance customer service interaction (Unisys). It offers training service to other airlines in Middle East which increase its profit. Weaknesses High Operation costs due to huge investment on buying aircrafts and implementing new technologies. Known of its high prices of tickets comparing to other airlines. Not a member of any global alliances (UAE). It doesnt have a hub in Abu Dhabi airport (capital of the UAE). Young airline that was established in 1985 3. Opportunities The income per capita is growing in UAE. Lots of investments will be made by the government of UAE for developing main airports in Dubai and Abu Dhabi. There is an overall growth in the population of the world and in UAE. World Travel Tourism Council forecasts that there will be an annual growth in the number of UAE tourists. There is an expected growth in internet users worldwide and in UAE. Aviation events such as Dubai Air Show promotes for Middle East airlines among other participates world wide airlines and show the growing of aviation industry in Middle East ( Walid). 4. Threats It is located in politically instable region and the terrorism activities have been increased in Middle East recently. Increase of aviation security costs and insurance which increase the operational costs of airlines. The increase of the fuel prices which rise the operational costs. The airline industry might face losses of around $ 3 billion if the oil prices did not reduce. (IATA) New entrants and the raise of low cost airlines. The e-ticking system can be abuse by the hackers or it might be crashed by viruses, this will damage the company database and will cost a lot of money. Passengers can be a threat to the company, as they have a strong power in the airline industry. The natural crises such as the earthquake and hurricane. As mentioned by Al-Arabia channel, Dubai is threatened by an earthquake (2005). This will affect the tourism in this region, which will reflected in the Emirates airline There is a possibility of rapid spread of new acute diseases such as SARS and Bird Flue that affect tourism and airlines. Summary of Internal Environment As external environments, companies should identify its internal factors, namely strengths, weaknesses, opportunities and threats. Recognizing that enables companies to improve, overcome weaknesses, handle opportunities as advantages and avoid threats. Emirates Airlines has many strengths, like differentiating from other airlines, as it responses to new technology, such as e-ticketing and self check-in services. An obvious weakness is the high prices of Emirates due to its huge investments in ordering aircrafts. Although it has opportunities (near investments in AD airport and increase of UAE income per capita in UAE.), many threats are concerning it, such as increase of oil prices, low cost airlines and the spread of killer diseases. Following section provides Emirates with the best solution in order to be competitive. Conclusion and Recommendation Is the airline industry an attractive industry? The airline industry is a huge market as there are 900 airlines companies internationally with total of nearly 22,000 aircrafts, nevertheless it has a low growth rates as it is in its mature stage of life cycle. (The economic social benefits of air transport). For any new entry the airline industry is considered to be unattractive, because the demand is low, the competition is strong and the operation costs are increasing. However, for Emirates Airlines it is attractive as its strategy and market position creates a good defense against its competitor. For example, it created a strong brand name and customer loyalty in the market by implementing the latest technologies in its services to be positioned as a pioneer in the airline field. It also achieves high profits yearly as it focuses proficiently to enhance its market position by differentiating in its strategies that would be used to attract customers such as flyer frequent program. Also, it has many chances to overcome with all the obstacles that might occur and affect the airline industry such as political or economical problems, etc. as it is a member in Emirates Group which enables sharing resources and reducing the companys expenses, thus leading the company to protect its position in the market. Overall, Emirates has a great market position plus its a profitable airline which is measured as a competitive advantage, since it has the opportunity to compete and expand its business to gain higher profits. What is Emirates competitive advantage? Emirates Airlines adopts differentiation generic strategy to gain a competitive advantage amongst its competitors by offering the highest quality services in order to be the best company in the market and differentiates from its competitors. For example, Emirates airlines was the first airline that offered TV screen for all aircrafts classes. Also it was the first company in the Middle East to serve the e-ticketing. In addition, it gained a competitive advantage by focusing in new segments in the market. For instance, it provides another airline companies such as Qatar Airways with training courses by using the most modern machines, called plane simulator to be the only company in the Middle East that offers such service. The aim of such changes is to be the leader in industry by increasing the brand name awareness regionally and internationally which will increase the demand and the profit as well. What major issues should Emirates Address? As the Airline industry is in the maturity stage, there is a strong competition between airline firms. Each firm should use offensive strategies besides doing analysis for internal and external factors that may affect its position. The research and analysis for Emirates airlines address following recommendations: The operational cost is increasing due to huge investments of Emirates on aircrafts and services and increase in fuel prices. Emirates should reduce the costs by making operational improvements, namely improving maintenance processes, maintaining high aircraft utilization and making effective flight scheduling. It could also be reduced by investing technology in distribution channels to reduce labor costs. For instance , it is recommended to install more self service kiosks in airports of the destinations of Emirates airline since it has already install ones in Dubai airport. In response to the threat of low cost airlines, Emirates shouldnt lower its fares after years of offering advanced services, instead it has to offer new low cost brand as a subsidiary of Emirates group serving economic travelers who are now customers of new low cost airlines, thus expanding the market share. Extending routes is recommended especially there is a growth in tourism UAE. There are main regions in the world that Emirates do not have routes in, namely Canada, It has to extend destinations worldwide (especially attractive areas). Joining a global alliance enables increasing its destinations, offering more fare options for customers helping to solve problems of new low cost airline. Investigating technology is recommended for improving customer service and Emirates has to sign contract with an e-business company that offers airlines technology solutions. E-CRM strategy is a new technology that Emirates should implement since internet users number is increasing. It allows managing long term relationships with customers (Jiang, 2003). Generally, Emirates should do analysis for internal and external factors and its competitors and develop new strategies to stay competitive in the maturity stage.

Business strategy of Pakistani Ice cream company

Business strategy of Pakistani Ice cream company Established in Pakistan, Ice Age Ltd. Company established manufacturing and selling ice cream shop. This project will have significant implications in the situation today and the cumulative weight of the disease among youth and adults because of increased intake of fat and sugar because of the cumulative satisfactory corruption in ice cream and juice. Making all kinds of ice cream production will be done on site and then be transported to a salon that was established in the heart of the city. Ice Age Ltd. entering the UK market with the aim to launch products as customers needs in English. The company will follow the approach of the strategic position of the target market. Ice Age Ltd. have been deposited into the account of income and behavioral factors while designing a product for UK customers. It is important for companies to recognize the behavior of customers before entry into such markets. Business strategy Our business strategy will include the determination of the most lucrative product markets in a period of time to build himself a new product in this segment. The most important factor for the success of the Ice Age Ltd Brand is perception and how far can build a positive image in the minds of customers. The concentration of the business environment, continuing competitive advantage of quality products will provide powerful support for building the market. Important for us to adopt a different strategy for the Indian market because of high customer who will buy them both for their families. So, we will introduce several new strategies to build ourselves up in the Indian market and develop a strong customer base The Model used for preparing the marketing strategy by Ice Age Ltd.. in the UK Market Product Range External Analysis Competitors Analysis Internal Analysis Environment Analysis Marketing Strategies Future Plans Conclusion The first involves the growth vector will get a market-penetration with existing products Ice Age Ltd will strive to attract customers from competitors through strategic positioning and will build a strong brand equity. The growth vector will involve the expansion of the product during his stay in the market today. Ice Age Ltd and will be offering a new product. This will be addressed not only to existing markets but also for the price conscious segment. The third growth vector will perform the same product to new markets. The fourth is the growth vector for the diversification into new product markets. We will focus on the growth of both vector and study strategies related to the Ice Cream markets. Internal Analysis According to recent studies, most of the newly launched products or services fail because of incorrect analysis of internal and external requirements.   States should be the most effective and efficient management of all internal problems and needs. Because the internal analysis so use full life cycle and the price really depends on the analysis, the Ice Age Ltd. has taken appropriate and effective to fully analyze all the requirements and conditions of the company. During internal analysis the promoter should take care of the following things Raw material requirement Power supply Labour requirement Working force Capital Working capital Internal rules and regulations Proper management Proper material handling External Analysis Customer Analysis UK market with a broad size and demand base offers great opportunities for marketers. Two-thirds of the country the customer lives in rural areas and nearly half of national income is generated here. Only natural that rural markets are an integral part of the total UK market despite the Pakistani market increased dramatically. Rural Bazar booming beyond expectation of all people. This was mainly credited to the surge in the buying capacity of farmers are now enjoying the effect of increasing surplus of agricultural products. In addition, the induction is expected to be Rs 140 billion in the rural sector through the governments rural development schemes in the Seventh Plan and about Rs 300 billion during the Eighth Plan is also believed to have contributed to the rapid growth of demand. High income coupled with low cost of living in rural communities means more money to spend. And the market provides those choices, changing trends and tastes well. Be Ice Age Ltd. has decided to penetrate this market with the basic idea of pressing the middle class that has established itself as a market for big knocks in the perception of many national and multinational players then try to forage into the Indian market. Competitors Analysis NEED OF COMPARISION Customer Mindset Customer loyalty has always had a different status for different brands. Sometimes they buy a few signs for the price or sometimes because of the features. Learn the customer mindset is very important as the level of awareness of individual purchases of different brands of unpredictable and always changing. Market The market share of players in the automotive market, two wheels have to be studied to determine which company in the booming and companies which are in the process of closing. Also sharing in advertising and promotion should be studied. Thus, the market helps us to know the current market leaders and followers of the market so we can develop efficient marketing strategies for various products after analyzing the current position of market players. SWOT Analysis SWOT analysis of Strengths, Weaknesses, Opportunities and Threats and his opponent a glimpse of the companys products. Should be compared to obtain the overall analysis of all major companies and to identify companies with better strength, more opportunities and on the other hand the company has more than weaknesses and threats The above diagram represents the sales of the famous Ice Cream parlors in UK and their sales before Ice Age entered the market This diagram represents the sales pattern of all the Ice Cream parlors in UK including Ice Age Ice Cream Parlor after one year from the launch of Ice Age Ltd (Estimated) Environment Analysis High initial cost of launching Costs associated with the launch of a new business or innovation in existing businesses. There are front ends large investments made in new products, including the cost of product development, market research, marketing and the most important test launching. To create awareness and develop brand new franchise to require very large initial expenditure required in the advertising launch, examples of free and promotional products. Launch costs as high as 50-100% of revenues in the first year and progressively reduce this cost as a sign of maturity, gain customer acceptance and revenue rose. For signs of sustained production of ads varies from 5 12% depending on the category. It is common to occasionally drive by re-launching, which involves repositioning the mark with a substantial marketing support. Market research Customers purchasing decisions based on the perception of the sign. They also continue to change with fashion, income and lifestyle changes. Unlike industrial products, it is difficult to differentiate products based on technical or functional reasons. With increasing competition, companies spend large amounts on the number of product launches. Market research and test marketing the inevitable. Business is located on two aspects of brand equity and distribution network. Marketing driven In relative terms, the marketing function has a greater interest in the Ice Cream. The players need to reach the mass population and compete with other brands. The difference is felt more than a real difference in the product. Brand equity Brand equity refers to intangible assets in the form of brand names. customer loyalty to particular brands is due to the perception that the product has a distinctively superior quality and consistent, satisfying his / her special needs and provide better value for money than other competitor brands. A sign of success to produce strong cash flow that allows brand owners to reinvest some of it in the form of aggressive advertising and promotion to strengthen the perceived benefits of the sign. The value of a mark created in customer demand at a particular indication or willingness to pay premium prices for signs of selection. Distribution network In this sector, one of the most significant success factor is the ability to build, develop, and maintain a strong distribution network. The availability of near customers is very important for the wider penetration of the product largely of high-value products. It took a very big effort to build a chain of stockists, retailers, distributors, etc., and build loyalty. There are entry barriers for new entrants as new products are usually slow moving and has a lower customer demand. Therefore dealers / retailers are reluctant to allocate resources and time. Established players use their power to block new entrants. However, when the product offers a powerful innovation, build equity faster as well as distribution networks. The main problem encountered while marketing in the UK market: a. The people retreated and left behind Market: Total population in poverty has not diminished in any way sufficient. So people are backward and backward until the market by and large the UK market characteristics. b. Many languages and dialects: Number of languages and dialects vary from country to country, region to region and from district to district as possible. The messages must be delivered in local languages and dialects. Although the number of languages that are only 16, which is estimated at around 850 dialects. c. Spreading false signs and seasonal demand: For every product there are many brands local variety, which is cheaper, and, therefore, is required for the masses. d. Different way of thinking: There is a big difference in peoples lifestyles. Brand choices that customers enjoy a different city from the choices available to rural customers. Rural customers usually have 2 or 3 signs to choose from, while the city has multiple choices. The difference is also in the way of thinking. Rural customers have a simple enough idea, compared with urban partners. Marketing Strategies The concept is to make a product different from competitors, or they. When we look at UK ice cream market, we see that the leader continues Naturals Maintained market leadership by continuously differentiate on the basis of a new taste. And comes with a connection in parallel with regular frequency. The only alternative for the Ice Age Ltd to survive in this industry is to differentiate itself. This differentiation could be on the basis of the marketing mix. (Product, Price, Promotion, Place) Thus, according to different factors of marketing mix four different strategies are made to develop the market in risk in the UK. Target Market Ice Age Ice Cream Health lounge offers a variety of sugar free ice cream and fat free. Ice cream made with special attention to health conscious people and young people and those suffering from diseases such as diabetes.   Ã‚  Ã‚  Ã‚  Ice Age is an exhibition of ice cream that health is the highest of the middle class and wealthy classes of society.   Ã‚  Ã‚  For various special flavor and sugar free and fat-free is the Ice Age of Ice more popular among people concerned about health and fitness.   Ã‚  Ice Age targets markets where people are willing to buy junk food for healthy appetite and the fact that the Ice Age ice-free completely free of fat and sugar to taste the same original. Ice Age and Ice is a market where people from the age of 1 year to 80 years can enjoy their favorite ice cream, bearing in mind those who are health conscious, diabetics, young, etc. Segmentation Segmentation variables   Several variables distinguish clients who prefer a variety of Desserts, such as frequency of consumption, price sensitivity, the relative importance of calories vs. taste, taking advantage (at home, at work, at a social event, for recreation or in a restaurant), and the size of the required to serve. Two of the most important variable is the price sensitivity and tradeoff might taste-calorie. The reason that the price sensitivity is very important is that some customers will pay higher prices for high quality products. Therefore, someone may be able to make great margins selling into that market. On the other hand, there is a large market that will not buy desserts that price is too high, so some manufacturers will want to provide a frozen dessert, the price may be somewhat sacrificed quality. Customers now tend to be more health conscious, and therefore many will want to restrict the number of calories they consume desserts. On the other hand, the desserts are consumed for pleasure, and other customers do not want to sacrifice taste provided by a calorie-rich desserts. There are also certain people who have a high metabolism or engaged in heavy activity, leaving them with little to worry about weight. Frequent or heavy consumers of frozen desserts will target large, but this group is not easily identified and reached, the customer is not likely to have different media ha bits or to certain shops often, for example. Serving size preference is an important issue, but is aimed at a few things by the price sensitivity. The concept is to make the product different from those of its competitor. When we look at the UK Ice Cream market we see that the leaders naturals have constantly maintained its market leadership by constantly differentiating on the basis of new flavors. And coming up with line extensions with regular frequency. The only alternative for Ice Age Ltd. to survive in this industry will be to distinguish itself. This differentiation could be on the basis of the marketing mix. (Product, Price, Promotion, Place) Thus, as per the different factors of marketing mix 4 Different strategies are made to market in the developing metropolis in UK. Target Market Ice Age the healthy ice cream parlor offers a broad range of sugar free and fat free ice creams. The ice creams are specially made keeping in mind all the health conscious people as well as youth and people who suffer from illness like diabetes. Ice Age is a healthy ice cream parlor which targets the higher middle class and rich class of the society. Due to the variety of flavors and the specialty of being sugar free and fat free makes the Ice Age Ice Creams more popular among the fitness and health conscious people. Ice Age targets the market where people are ready to buy healthy junk food due to their taste buds and the fact that Ice Age Ice Creams are completely fat free and sugar free with the same original taste. Hence Ice Age Ice Creams targets the market where people from age group 1 year to 80 years can enjoy their favorite ice cream keeping in mind health conscious people, diabetic people, young people, etcà ¢Ã¢â€š ¬Ã‚ ¦ Segmentation Segmentation variables   Several variables distinguish clients who prefer a variety of Desserts, such as frequency of consumption, price sensitivity, the relative importance of calories vs. taste, taking advantage (at home, at work, at a social event, for recreation or in a restaurant), and the size of the required to serve. Two of the most important variable is the price sensitivity and tradeoff might taste-calorie. The reason that the price sensitivity is very important is that some customers will pay higher prices for high quality products. Therefore, someone may be able to make great margins selling into that market. On the other hand, there is a large market that will not buy desserts that price is too high, so some manufacturers will want to provide a frozen dessert, the price may be somewhat sacrificed quality. Customers now tend to be more health conscious, and therefore many will want to restrict the number of calories they consume desserts. On the other hand, the desserts are consumed for pleasure, and other customers do not want to sacrifice taste provided by a calorie-rich desserts. There are also certain people who have a high metabolism or engaged in heavy activity, leaving them with little to worry about weight. Frequent or heavy consumers of frozen desserts will target large, but this group is not easily identified and reached, the customer is not likely to have different media ha bits or to certain shops often, for example. Serving size preference is an important issue, but is aimed at a few things by the price sensitivity S.W.O.T Analysis Strengths: Less fixed cost required Healthy No side effects Less consumption of sugar Less consumption of fats Reduces chances of illness like diabetes Useful for health conscious people Tasty with health Variety Eco-friendly Weaknesses: Slightly high in price due to use of special products Opportunities: Introduction of new flavors Easy in achieving break even point Prices can be reduced in short run Threats: Lot of competition from existing Ice Cream parlors offering sugar free ice creams

Poetry and Sex Essay -- Sex Sexuality Poetry Poems Literature Essays

Poetry and Sex Since the beginning of human existence, there has been once practice, one instinct, one single obsession that we cannot escape. Some may call it necessary; others say it’s a gift. It can be controlling, enlightening but it’s oh so powerful. It isn’t the need for food, safety or shelter. It isn’t love nor greed nor vanity, but sex, ladies and gentlemen. With the evolution of human communication poets have been using the power of words to describe the practice of sex, and the emotions that come with it. As a guest speaker invited to this years festival, I have explored how sex is expressed through poetry from a multitude of cultures and eras. It has become apparent that the traditions and values of a society shapes the form, right down to the style of language and words used, of poetry from its respective era. While values have and will continue to change, sex is a universal practice, and therefore a universal theme of poets the world over. To demonstrate this, I will analyze three poems: ‘Kubla Khan,’ by Samuel Coleridge, ‘Sexual Healing,’ by Marvin Gaye and David Ritz and ‘Adultery’ by Carol Ann Duffy. Although all poems have the same central theme of sex, the way they express it differs quite radically. In Xanadu did Kubla Khan A stately pleasure-dome decree: Where Alph, the sacred river, ran Through caverns measureless to man Down to a sunless sea. These are the opening lines of Kubla Khan, in which the era of its poet is made clear. Samuel Coleridge was from the Romantic period, an era in which freedom, simplicity and the humble life were reflected through poetry. Above all else though, Romantic poetry featured a strong presence of nature, wild and untamed, the oppos... ...ncerning sex became more open in manner as the years went by. The protest against sexual brutality in ‘Sexual Healing’ would certainly not have been acceptable even two decades before its time, let alone 200 years. Further exposure to lust and sex in the media led to poems such as ‘Adultery’ being written. This poem’s acceptance in contemporary society displays a progression of international maturity in regards to sex, but at the same time the loss of modesty. Ultimately, all poems have differing representations of the same theme, which is shaped by the society of its era. William Wordsworth once said that ‘poetry is the spontaneous overflow of powerful feelings.’ Lust and sex are among the most powerful feelings that human beings are capable of, and there is no doubt that poets will continue express their passion, elation or anguish on this subject.

Acting To Save Mother Earth Essay -- essays research papers

Everday we hear more bad news about our planet. Reports tell us that wildlife and forests are disappearing at an alarming rate. Newscasts give the latest word on how quickly earth is losing its protective shirld and warming up. Newspapers lament the pollution of our air, water, and soil. What can we do in the face of such widespread gloom? In fact, we do not have to feel helpless. We can each learn practical ways to better our environment. For example, saving and recycling newspapers has a number of positive results. First, recycling newspaper saves trees. The average American consumes about 120 pounds of newsprint a year-enough to use up one tree. That means close to 250 million trees each year are destroyed for paper in this country alone. If we recycled only one-tenth of our newpaper, we would save 25 million trees a year. Second, making new paper from old paper uses up much less energy than making paper from trees. Finally, this process also reduces the air pollution of paper-making by 95 percent. Another earth saving habit is "precycling" waste. This means buying food and other products packaged only in materials that will decay naturally or that can be recycled. The idea is to prevent unrecyclable materials from even entering the home. For instance, 60 of the 190 pounds of plastic-especially styrofoam-each American uses a year are thrown out as soon as packages are opened. Be kind to your planet by buying eggs, fast food, and other products in cardboard in...

Artifact Speech Essay

4-H is a program set up by the United States Department of Agriculture originally in rural areas to help young people become productive citizens by instructing them in useful skills, community service, and personal development. To me 4-h is not only that, but it is a lifestyle. 4h is not something a person can just chose to do one day and become the best, they would have to have the passion and commitment for the lifestyle. The 4h clover is the main symbol for 4-H. The four H’s represent the words head, heart, hands, and health. This coincides with the 4h pledge which states, â€Å"I pledge my head to clearer thinking, my heart to greater loyalty, my hands to larger service, and my health to better living, for my club, my community, my country and my world.† This pledge is a constant reminder in my life that everything I do is affecting everyone around me. I have participated in 4-h since I was nine, being part of such an amazing program has made me who I am today. 4-H taught me how to become responsible, independent, and a leader. 4h has helped me form bonds with people that will last a lifetime. Responsibility is something every parent wants their child to learn, through 4-h I learned how to take care of an animal, I had to make sure my animal was properly fed and always had water, I was to make sure the environment he was living in was clean and kept the way a human would want it. That animal was my child for the 6 months I had him. As a nine year old, I was not able to do everything I needed to do to keep my animal alive on my own, but as the years went on and I grew older I was able to become independent and eventually teach younger members of 4-h how to take care of their animals and become independent as well. 4-h has a lot of opportunities that can help you grow, one opportunity that is offered is Junior Fair Board. JFB is a group for 4-h members between the ages of 15-18 who come together as one and run all of the shows and activities that happen during the week of the County Fair. Learning how to run livestock shows and trying to meet the needs of every person that attends the Hartford Fair is just the beginning of this wonderful opportunity. Putting in countless hours and losing nights of sleep with some of your best friends is all worth it in the end. This program is something that has taught me how to grow as a person and given me countless options to better my future. Throughout these 10 years I have found confidence, independence, and leadership within myself. 4h is not just an organization that allows me to take care of animals, it is a lifestyle

Contemporary America Essay

Joven I a wish wellr Bilog 12 Apr 2011 register 162 Section 8 the landss role in invention b pop II was fueled by the desire to take the field oppression abroad. However, the Statess own oppressive opusner contradicts this desire. Segregation and discrimination were pipe scratch off undischarged in WWII. Full citizenship rights were denied to Afro-Ameri crumbs. The Jim Crow laws unploughed the separation of discolor and vacuous spends. downcast and blanched soldiers sh ard contrasting bathrooms and were educate in different army social units. Afri dissolve-the Statesn soldiers fought devil state of contends nonpareil over the axis Powers and one with domestic racial wrong.There is no sense for the States to advertize for land if the States could not have level off exemplified it. There was no motive to blow over an African-the Statesn soldier to shed line of reasoning for hypocrisy. In January 1942, a cafeteria worker named throng G. Thompson sent a letter to the Pittsburgh messenger that decided to con expect the contradiction of a Jim Crow ground forces defending nation and proposed the recur Victory sign. The first V stood for mastery over Americas enemies abroad and the certify V stood for victory over African-Americans enemies at al-Qaida.The Pittsburgh couriers triple V trend was a profound case that provided incentive for African-American war efforts and efficaciously revealed the disparity betwixt Americas ideals abroad and the human race at home. The manifold V ride instantly grabbed the trouble of the Pittsburgh Courier which started publishing the persona V insignia in its February 7th edition. Thompsons letter made an immediate impact delinquent to its simple yet memor adapted shibboleth with the words. His double up V idea was large(p) tolerable for a precise frequent nasty press to quickly support.The guide word gave voice to a pop envisage that would be widely plowd crossways the c ountry. African-Americans could quickly relate to the cause because of its confident(p) message. The Pittsburgh Courier used great tactical maneuver such(prenominal) as photographs to charge the Double V stir up. The photographs in the paper had a woman with a VV on the screening of her dress, a class of six graders flashgun the Double V sign and a soldier forming a Double V with his hands and two military flags. The cause did not discourage patriotism or influence a turn against America.It chaffered for the democratic truth America tried to embody. hush-hush Charles F. Wilson wrote to President Roosevelt, Are the Chinese to desire that we are armed combat to bring them freedom, equating, and incisivelyice, when they can see that in our Armed Forces we are not even practicing what we preaching? This illustrates the potent effect the campaign had in motive people to stand up for the look-alike victory cause. Democratic America was a fraud in earth contend II and Th ompsons letters called America out to be a authorized model for democracy. clear America only had to baffle somewhat the victory over the bloc powers. The Double V showed the great challenges sorry Americans had to face. An African-American soldier named E. G. McConnell of the 76ist Tank concourse said, I was in a unit I was damn proud of, and I knew that the things we did would shape the future for my children and grandchildren. The soldiers who felt unsettled about the war now had a certain answer which was that the ideal would be one day reached with enough presents. The care of patriotism is vital to unifying the country.Black and White Americans live in America. Love for ones country is something that can be undeniably shared. The Couriers introduction of the Double V Campaign had a brilliant statement which was WE HAVE A STAKE IN THIS FIGHT. WE argon AMERICANS TOO This statement shows that all Americans no matter what race share the committal and pride for the cou ntry. Black and White Americans share the alike goal in defeating the bloc Powers in the name of democracy. African-Americans have just as much to lose as White Americans. Support for the campaign alike came from famous whites.Politician Thomas Dewey supported the campaign stating, All Americans must participate in the terrible fence ahead in our munitions factories at home and in both branch of our armed forces on the strife fronts. This shows how the Double V campaign was able to make the chores on the home front evident. The Pittsburgh Courier showed a picture of a black and white man presentation the Double V sign in its Feb 28, 1942 edition. This showed that the fight for democracy was not circumscribed to that of a colored American. The Double V ideal was available to all American people.The Courier gracefully executed a fight not against the whites but to fight with them. The National Association for the Advancement of change People (NAACP) denounced the armys requisitionist policy A Jim Crow army cannot fight for a free world. The reciprocal effort between colored and white Americans was required to defeat the evils of discrimination. There can be no peace and arbitrator without cooperation because a change in a nation requires eachone. The editor of the Pittsburgh Courier wrote We call upon the President and Congress to declare war on Japan and against racial prejudice in our country.Certainly we should be strong enough to whip both of them. This statement illustrated Americas great potential to grow both victories and amplified Americas greatness. If America is fighting for democracy abroad it should be easily able to fight for democracy at home. There was a craft for America to prove it is a in truth marvelous country that conquers any problem. The two victories coexist well because the fight is the same but just in different areas. Just as much as democratic principles were creation eradicated in atomic number 63 by the Ax is Powers democratic passableity was being ignored in America.Black columnist George Schuyler said Our war is not against Hitler in Europe, but aganst Hitler in America. Our war is to pay back a democracy we never had. Schuyler points out that only is thither a problem with piece war II and the fight against Germany, but that thither is a sequestration and discrimination problem on fall in States soil. The victory at home is necessary for the victory abroad because there is no justification in fighting for a contradiction. Black soldiers presence made a huge difference for America. African-Americans were allowed into the Air army corps on January 16, 1941 and the War Department office staff was flooded with applications.Although black soldiers were able to fight in the sky they still face racial prejudice. Promotions of blacks were nonexistent it was obvious when modern whites were promoted over blacks with years of exemplary military service. These black soldiers person ally felt the unsmooth discrimination. Their hard work was expended and there was nothing to be done about it. The War Department was stern on its traditional treatment of colored soldiers. These soldiers could not protest the discrimination. The Double V campaign gave them the ability to protest by ingraining the idea that fighting in the war will later result in a better future.The soldiers were fighting for the second victory at home. A Tuskegee executive said, When Negroes do not have to be continuously on their guard against such unnecessary strains during the period of their flying prepare they will do better as flyers. This illustrated a contradiction because segregating training camps is a definite example of racial discrimination. The segregation cultivated strains of doubt and hopelessness in the minds of the black soldiers. The Double V helped subsume black soldiers urge for victory in WWII with the hope for an end to discrimination and segregation.A black airman in the 99th, and an eventual Tuskegee Airman, every man in the 99th was aware that the winner of the 99th would impact the status of blacks in the phalanx Air Force and the army as a entirely and that each man performed his job as if the race depended on him. The Double V Campaign gave black America the opportunity to feel like they were a part of a greater struggle for freedom everywhere. One soldier said, Just carve on my tombstone, hither lies a black man killed fighting a yellow man for the safeguard of a white man. This showed the paradox that they are expected to do the same dangerous and life risking things as the white man but do not reap the same benefits. Black soldiers were unforced to protect country even though the relationship was not reciprocal. These black soldiers needed to risk their life for a notable cause which is what the Double V Campaign did by providing them with the motive of victory on the home front. Considering U. S. involvement in WWII judicature officials began stressing the need of a united home front to ensure victory, and many blacks accomplished that whites could no longer ignore the expel of discrimination. With the increasing participation of colored Americans in the war, the issue of discrimination became a bigger concern. The issue could no longer be avoided. The Double V stepped in at the perfect time and confronted the issue of discrimination. As can be seen throughout the whole of this analysis, The Double V campaign was a profound movement that provided incentive for African-American war efforts and effectively revealed the disparity between Americas ideals abroad and the reality at home. Thompsons words were very inspiring because he showed the perseverance to overlook all the unjust treatment and still have optimism in America.The positive arrogance contributed greatly to the success of the campaign. The Double V campaign was one of the most across-the-board patriotic drives in the country during the war because it kept black America appraised of the struggle for victory overseas and victory at home through numerous publications. World War II gave African-Americans the perfect opportunity to change the ways of America. It was impeccable time for the Double V campaign to start. many a(prenominal) African-Americans participated in the war and were willing to sacrifice their lives.There were also many African-Americans such as men in the military who questioned if was expense defending a nation representing hypocrisy. The Double V Campaign was started for these people who delineated the common theme of discrimination. It was during World War II in which the possibility of African-Americans being heard. The connection of the two victories was clever because it demonstrate that African-Americans are fighting for everyone else and raises the question of why it is not reciprocated which shows that African-Americans are entitled to peer rights.There is a request for cooperation among all Americans to unfeignedly represent democracy. To be constantly brought down by discrimination and prejudices and still hold on is mind blowing showed the amazing patience African-Americans had. The Double V campaign showed the public that there is a potential existence of an America practicing what it preaches where all men are created equal and no innate social, cultural or human right is withheld from you. 1 . Ronald Takaki, Double Victory A Multicultural History of America in World War II (Boston Little, Brown and Co, 2000), 25 2 .Michael S. Foley, Home Fronts A Wartime America reviewer (New York The New Press, 2008), 56 3 . Takaki, 21 4 . Washburn, Pat The Pittsburgh Couriers Double V Campaign in 1942 (1981), 4 5 . Takaki, 30 6 . Takaki, 34 7 . James G. ThompsonThe Couriers Double V For a Double Victory Campaign Gets Country-Wide Support, The Pittsburgh Courier, February 14, 1942 8 . James Edward Boyack, Denounces Limit Placed on Negro in War Efforts, Pittsburgh C ourier, Feb. 28, 1942, 1 9 . Washburn, 8 10 . Takaki, 23 11 .Beth Bailey, The Double-V Campaign in World War II Hawaii African Americans, Racial Ideology, and Federal Power, Journal of tender History 264 ( run into 1993) 817 12 . Takaki, 24 13 . Lynn M Homan, Black Knights The story of Tuskegee Airmen (Gretna, Lousiana Pelican Publishing Company, 2001), 30 14 . Homan, 71 15 . Homan, 34 16 . Lawrence P. Scott, Double V The well-behaved Rights Struggle Of The Tuskegee Airmen (East Lansing, Michigan Michigan State University Press, 1992), 134 17 . Takaki, 34 18 . Washburn, 2 19 . Scott, 167

No Laughing Matter: a Comprehensive Overview of Nitrous Oxide Abuse

No express mirth Matter A Comprehensive Overview of azotic Oxide squall Ryan Ardelle Anatomy & Physiology, Period 3 Mr. Syvret Due butt on 14, 2013 SUBSTANCE OVERVIEW The issue of inhalant ab occasion is a multifaceted problem, stretching across to a greater extent communities and locales in the entirety of the join States. intakes as a tell apart of drug vary widely, ranging from volatile solvents and aerosol propellants, to much broadly, whatever drug delivered by inhalation. nitrous oxide straddles these categories, as it finds use nary(prenominal) only a habitual alveolar consonant analgesic, but too as a propellant, in such uses as whipping beat, automotive racing, and rocketry.As a result, azotic oxide is found in m either organises medical-grade, food-grade, and industrial-grade, with various purities (Erowid). Commonly known as express mirth burn out, nitric oxide wears many hats and goes by many names. For example, those who use nitric oxide in autom otive racing or rocketry applications know it as NOS (Alai). In this usage, azotic oxide is utilise as a powerful oxidizer, allowing a fomites engine to combust fluboline more speedyly, with an associated make up in horsepower (Winter). This form of azotic oxide is packaged with many additives to non only cleanse its performance but also to deter its handle (Erowid).When ill-treat amateurishly however, nitrous oxide finds many more colourful nicknames, such as hippie crack and nangs (Erowid). It is a true accelerator, existing as a blow out chthonian atmospheric pressure at style temperature, although it assumes a liquid farming when compressed in a gas cylinder (Alai). nitrous oxide is a strong oxidizing agent with a density of 1. 9kg/m 3, and it has a linear molecular form consisting of ii atoms of atomic number 7 and one atom of atomic number 8 (Winter). azotic oxide has no color and has a sweet odor, familiar to anybody who has tasted whipped cream (Erowid).az otic oxide is commercially manufactured by heating ammonium nit prise to 240C. Impurities such as ammonium hydroxide and nitric acid in addition to extravagance water vapor be removed through an extensive gas scrubbing process. Food-grade nitrous oxide is a good deal stored in white, 8-gram cylinders with a sealed metal deflate cap and packaged in boxes of 100 cylinders. Medical-grade nitrous oxide is stored in French-blue cylinders and is pressurized to 4400 kPa at room temperature. The Pin business put outer Safety System configuration for nitrous oxide cylinders is 3-5 (Banks and Hardman). account OF NITROUS OXIDE ABUSEBritish chemist and Presbyterian minister Joseph Humphrey first synthesized nitrous oxide gas in England in 1772. Priestly later on published his clobber in a 1776 journal, Experiments and Observations on variant Kinds of Air (Priestly). This publication proved exceedingly intriguing to the scientific community, leading to additional look into and Hum phry Davys influential 1800 book, Researches, Chemical and Philosophical in the first designate C formerlyrning nitrous Oxide. Throughout the remainder of the nineteenth century, nitrous oxides usage as a recreational drug became increasingly popular.Traveling medical shows and carnivals featured dearly named Nitrous Oxide Capers, in which attendees paid a footling fee to inhale a minutes worth of gas (Brecher). In 1844, Dr. Horace Wells, a British dentist, first demonstrated the use of nitrous oxide as a dental anesthetic. His initial testing on a patient at Harvard Medical naturalise was unsuccessful, resulting in the public dismissal of nitrous oxide as a legitimate anesthetic. Nevertheless, nitrous oxide had a sudden resurgence in the dental community in the early 1860s, thanks to a series of dental institutions opened by lecturer and showman nurseryman Quincy Colton.These practices utilized nitrous oxide as their primary form of dental anesthesia, henceforth meterizing its usage in the United States (Erowid). METHODS OF ADMINISTRATION Nitrous oxide is administered via inhalation of compressed gas. Users around much obtain nitrous oxide from small, 8-gram tail endisters used to wake whipped cream dispensers. These can buoyisters atomic number 18 readily available for leverage in most restaurant supply stores, on the Internet, and in head shops across the nation (Narconon).Once obtained, the confine of the canisters are stretch forthd into empty whipped cream dispensers or into a inflate. A pressure release valve, or center, must be used in put together to safely siphon the gas into a balloon (Erowid). These valves are also available for purchase online or in head shops (Narconon). Users with access to larger cylinders of nitrous oxide sometimes inhale the gas through a nasal hood or anesthesia mask, as used in dental surgery. However, this method is extremely dangerous without proper medical supervision, as exploiters can inhale larg er amounts of gas without access to impertinent oxygen.As a result, the vast majority of nitrous oxide users pick to use the aforementioned whipped cream dispenser or balloon methods of inhalation (Wagner, Clark, Wesche, Doedens, and Lloyd). Whipped cream canisters and standard latex troupe balloons have a maximum capacity of virtually three 8-gram cylinders. Depending on personal preference, users can read their vessel of choice with one, two, or three cylinders at a time (Creamright). Once the whipped cream dispenser or balloon is filled to the users liking, the gas inside is rapidly inhaled into the users lungs.The gas is often held in the lungs for twenty to sixty seconds to bugger off hypoxia and enhance the euphoric set ups. The gas is then exhaled normally, and the user resumes firm respiration of room air (Erowid). spry effect Once inhaled, nitrous oxide is immediately cloaked through the lungs, dissolving directly into crinkle plasma. within ten to fifteen seco nds, nitrous oxide molecules replace oxygen molecules in the users lungs, thereby impact a euphoric sensation. Users then experience a brief high usually lasting in the midst of thirty seconds and two minutes with a standard dose (Erowid).Symptoms of nitrous oxide abuse include buddy-buddy speech, impaired coordination and balance, difficulty thinking clearly and touch on information, unresponsiveness to verbal and painful stimuli, and occasionally sacking of consciousness. Assuming the user returns to regularly breathing room air after the initial gas inhalation, these symptoms should dip within two minutes. The onset and peak effect timing of nitrous oxide is determined by the bar consumed (Narconon). Nitrous oxide inhalation impacts the function of numerous physiological ashess.First, nitrous oxide decreases tidal volume and increases respiratory rate following activation of the central nervous system. myocardial depression and an increase in central sympathetic outflow also occur following nitrous oxide inhalation. Inhaled nitrous oxide may produce the second gas effect, as nitrous oxide has a more rapid rate of diffusion across alveolar root cellar membranes than nitrogen gas. This rapid exit of nitrous oxide from the alveoli initiates a concentration of other alveolar gases, thereby accelerating the inhalation of nitrous oxide into the bloodstream (Banks and Hardman).The primary method of nitrous oxide elimination is via the exhalation from the lungs. Nitrous oxide exits the body whole unchanged in chemical formula and structure. smooth amounts of nitrous oxide diffuse through the skin and the renal system, and anaerobic bacteria in the GI package reduce any outstanding nitrous oxide into nitrogen gas (Erowid). ACTION ON THE BRAIN Nitrous oxide causes vasodilatation, resulting in an increase in cerebral blood flow and causing a corresponding increase in intracranial pressure (Erowid). Unlike most inhalants, nitrous oxide does not augment th e do of non-depolarizing neuromuscular blockers.Accordingly, nitrous oxide does not produce the same neuromuscular depression experienced with other inhalant abuse. Nitrous oxide activates opioid receptors in the periaqueductal grey of the midbrain, stimulating a release of norepinephrine and activation of 2-adrenoceptors in the dorsal hooter of the spinal cord (Banks and Hardman). LONG TERM EFFECTS Risks involved in nitrous oxide inhalation roll out primarily around displacing oxygen. Although nitrous oxide does not fix with hemoglobin and instead dissolves into the blood, continued inhalation of utter(a) nitrous oxide without supplemental oxygen can lead to hypoxia.Nitrous oxide-induced hypoxia is especially dangerous because users may not run into that they asphyxiating themselves the impulse to breathe is triggered by a build-up of carbon dioxide, rather than a lack of oxygen (Banks and Hardman). Aside from hypoxia, there are relatively a couple of(prenominal) physiologi c dangers associated with nitrous oxide abuse. The most significant of these effects is Vitamin B depletion and deficiency. This can probablely lead to swell or chronic paresthesia, the sensation of pins and needles, and can forbid the activity of methionine synthetase, thereby interfering with DNA price reduction in leukocytes and erythrocytes.However, Vitamin B and Folate supplements can hold these side effects (Banks and Hardman). Nitrous oxide can also induce potentially dangerous airspace enlargement in the body, such as pneumothorax or bowel obstruction, due to its rapid diffusion properties. Other potential side effects include respiratory depression, apnea, hypotension, cardiac arrhythmias, dizziness, neuropathy, nausea, vomiting, ileus, bone marrow depression, and malignant hyperthermia. Pregnant women should not use nitrous oxide, as the gas diffuses into the placenta and can cause fetal depression (Erowid).A few cases of cryopathy on the vocal cords have been recor d following direct inhalation of nitrous oxide from a canister (Banks and Hardman). Also, nitrous oxide users are at lay on the line of traumatic fall injuries such as scummy extremities and concussions due to impaired balance and possible deviation of consciousness (Narconon). STATISTICS Nitrous oxide abuse is most ballpark among younger adolescents aged 16-17, although abuse does occur among honest-to-god individuals. A 2011 training from the University of Michigan showed that 13% of eighth grade students reported abusing inhalants at least once ( home(a) found on Drug Abuse).A similar study from the University of Virginia revealed that nitrous oxide was one of the top louver sum totals abused by adolescent inhalant users (Narconon). According to the burden Abuse and Mental Health Services Administration, the rate of inhalant abuse increased steadily from 3. 4 percent at age 12 to 5. 3 percent at age 14, then declined to 3. 9 percent by age 17 from 2002-2006. entropy from this study also showed that adolescents age 12 to 17 represented 48 percent of all substance abuse treatment admissions account inhalants. Among these adolescent admissions reporting inhalant abuse, 45% had a concurrent psychiatric disorder (SAMHSA). Erowid. com, a popular website that provides information on psychoactive drug use, conducted a series of online surveys in September 2009 in a study examining the possible presence of contaminants in nitrous oxide chargers. One of the surveys asked regular nitrous oxide users their preferred method of inhalation 46% preferred using a cracker with a balloon, 34. 4% preferred inhaling directly from a whipped cream dispenser, 11. % percent preferred a whipped cream dispenser with a balloon, 1. 7 % preferred a cracker with a bag, 0. 7% preferred a whipped cream dispenser with a bag, and 5. 0% preferred other methods (Erowid). Nitrous oxide is not physiologically addictive, although certain individuals can use it compulsively. magic s pell psychological addiction is possible, the only symptom of pulling out is the desire to inhale more nitrous oxide (Dartmouth College). Furthermore, statistics on inhalant-related deaths are difficulty to determine, as most deaths are severely under-reported.Most of the time, death is attributed to cardiac or respiratory failure subsequent to inhalant abuse. Studies from the Texas Commission on Alcohol and Drug Abuse between 1990 and 1993 revealed an mean(a) of 15 inhalant abuse-related deaths per year in the state of Texas. Of those deaths, 94% of victims were male, and 91% were Caucasian, on average (National breathing in Pr matterion Coalition). Most recreational nitrous oxide-related deaths are caused by hypoxia when users affix masks without oxygen or place bags over their heads to concentrate the gas (Erowid). EFFORTS TO ADDRESS ABUSEThe radical of inhalants has been addressed by multiple small grass-roots efforts in local communities, but has also seen national discussi on. Although no national legislation is in place constrictive the sale, consumption, and distribution of nitrous oxide, several states and municipalities have passed laws in an attempt to curb usage. Most of these laws specifically purpose underage consumption and sale of nitrous oxide to bush league (Center for cognitive Liberty & Ethics). For example, the Article 34 gentle 7 3380. 5a-5b of the new-sprung(prenominal) York State Controlled Substances Act states a) No person shall use nitrous oxide for purposes of causing intoxication, inebriation, excitement, stupidity or the dulling of the brain or nervous system of himself or another. (b) No person shall sell any canister or other container of nitrous oxide unless give an exemption pursuant to this subdivision. In no event shall any canister or other container of nitrous oxide be sold to a person under the age of twenty-one years. Any person who violates any provision of subdivision four or five of this section shall be gu ilty of class A misdemeanor (New York State Legislature).A number of non-governmental organizations such as the National Inhalant prevention Coalition work to educate the public on the facts and dangers of inhalant abuse. These organizations frequently lobby on the state and federal train in attempt to pass more constrictive anti-inhalant abuse legislature. These preventative efforts have helped to several states mix in inhalant abuse education into primary and secondary winding school health education curricula (National Inhalant Prevention Coalition). Works Cited Alai, Nili N. Nitrous Oxide Administration. Ed. Rick Kulkarni.Medscape Reference, 30 Jan. 2012. Web. 4 Mar. 2013. . Banks, Amelia, and Jonathan G. Hardman. Nitrous Oxide. British Journal of Anaesthesia proceed Education in Anaethesia, Critical Care, and Pain (2005) 1-4. Web. 4 Mar. 2013. . Brecher, Edward M. The Consumers Union Report on Licit and outlaw(a) Drugs. Consumer Reports Magazine 1972. Web. 4 Mar. 2013. . Drug Facts Inhalants. Inhalants. National Institute on Drug Abuse, Sept. 2012. Web. 4 Mar. 2013. . Erowid Nitrous Oxide Vault. Erowid, 21 Feb. 2013. Web. 4 Mar. 2013. . Frequently Asked Questions. Nitrous Oxide Whipped Cream Chargers. Creamright, 2013. Web. 4 Mar. 2013. . Nitrous Oxide (Laughing Gas). Health Promotion. Dartmouth College, 21 Jan. 2009. Web. 4 Mar. 2013. lthttp//www. dartmouth. edu/healthed/groups/dapa/otherdrugs/no. html. Nitrous Oxide. Nitrous Oxide. Narconon, 2013. Web. 4 Mar. 2013. . Priestly, Joseph. Experiments and Observations on Different Kinds of Air. Vol. 2. London n. p. , 1776. 6 vols. Web. 4 Mar. 2013. . Public Health. Laws of New York. New York State Legislature, n. d. Web. 4 Mar. 2013. . Statistics on Inhalants extract Young Teens at Risk. SAMHSA News. SAMHSA, Mar. 2008. Web. 4 Mar. 2013. . US Nitrous Oxide Laws. State Laws Concerning Inhalation of Nitrous Oxide. Center for Cognitive Liberty & Ethics, May 2002. Web. 4 Mar. 2013. . View Point. National Inhalant Prevention Coalition Quarterly Newsletter.National Inhalant Prevention Coalition, 2013. Web. 4 Mar. 2013. . Wagner, Scott A. , Michael A. Clark, David L. Wesche, David J. Doedens, and Alan W. Lloyd. Asphyxial Deaths from the Recreational Use of Nitrous Oxide. Journal of Forensic Sciences 37. 4 (1992) 1008-15. Web. 4 Mar. 2013. . Winter, Mark. Nitrous Oxide. WebElements Periodic Table of the Elements. WebElements, n. d. Web. 4 Mar. 2013. .