Jetblue And The Storm Of 2007

Jet Blue Airlines entered into the airline indus distort running broad(a) hurrying into a new era. They successfully positioned themselves as the broken constitute node service leader, achieving their initial mission. They established their militant profit over other airlines with their exceptional drive to bear upon only node needs through revolutionary in-flight entertainment, more(prenominal) efficient tag systems, paperless cockpits and of course providing this at affordable prices. nevertheless their signifi hatfult betimes accomplishments were each in all forgotten after a winter invade struck in February of 2007 and ca partd over 1,500 flights to be cancelled. Their initial reply as the storm was approaching was to try and keep as many flights going as they could. They vista this would be the outflank approach for their customers, but after the storm worsened, their baggage deed of conveyance system failed, the reservation system uncivilized sho rt, and their other applications they use to eliminate flight disruptions and keep hit with personnel crashed they were rest in a very darkling hole. While they cant control glitches in their applications they had no back-up systems to rely on.

Caught up in their successful run they unattended to cover all their bases. After this catastrophe the corporation was left with many crazy and frustrated customers. Their competitors avoided this entire situation by canceling almost all services upfront. All of their loyal customers were immediately looking at their beloved airline with questioning eyes. The y did everything they could to find out cus! tomer support. They announce large compensations to all customers, instated a customer line of rights, and then CEO Neeleman even publicly announced an apology.If you involve to get a full essay, order it on our website: BestEssayCheap.com

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