Network Security The Horizon - 1747 Words

NETWORK SECURITY: THE HORIZON THE HORIZON Johnny Walker Indiana Wesleyan University Abstract Network Security is something not to many users think of when they jump on a computer. Often time’s information can be saved or shared on a network that can become easily compromised. As Technology is becoming THE way to do business in 2015 CEO’s are asking â€Å"is our network safe?† This question may not be easily answered and a question that should be asked regularly. Complacency can become the breeding ground for security gaps in a network. Computer networks in the beginning where mainly used for business or organizations and security wasn’t nearly the concern as it is today. Since then ordinary citizens have begun getting on those†¦show more content†¦This is easily done in person. I see you, you see me, we recognize each other and I can speak to you, or hand you the document with all that juicy data. Sending information over a medium such as a phone, text, or email for example isn’t as simple. If someone calls, texts, or emails you sa ying they are your bank and need some information. Are you just going to give it to them? Some people do fall for such things but not without at least attempting to verify they ARE indeed your bank and NEED the information. Just like you (they) would ask some questions to verify they (you) are who they say they are a network will do the same. Even if you verify both parties in the transaction of data you must ensure the data remains intact without being compromised in any way. Ensuring the integrity of the data is where checksumming in the data link protocols can be used. (Mohamed, Mohamed Slim Ben, Larrieu, Nicholas, Pirovano, Aliain 2013) Nonrepudiation as I mentioned above deals with signatures involved while authenticating each party. Proof of data integrity is typically the easiest of these requirements to accomplish. A data hash, such as SHA2, is usually sufficient to establish that the likelihood of data being undetectably changed is extremely low. Even with this safeguard, i t is still possible to tamper with data in transit, either through a man-in-the-middle attack or phishing. Due to this flaw, data integrity is best asserted when the recipient alreadyShow MoreRelated The Routing Information Protocol ( RIP ) Essay1626 Words   |  7 PagesRIP. RIP is very important to internetworking, since it passes information about routes between networks and hosts. It allows hosts and gateways to exchange information for the purpose of computing routes. BASIC ALGORITHM/DISTANCE VECTOR ALGORITHM: RIP was designed to work with moderate sized networks, which used pretty much the same technology. It was not intended to work complex network systems. 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I interviewed Jeff Bradshaw. He is a Senior DevOps Engineer for Tail Light and has 25 years of experience in the networking, routing and IT security. Jeff began working with networking, routing and IT Security when he first started withRead MoreLearning Analytics Is An Educational Application Of Big Data1435 Words   |  6 PagesLearning Analytics Learning analytics is an educational application of â€Å"big data,† a branch of statistical analysis. Learning analytics first appeared in the Horizon Reports in 2011 and although there are differences in the time-to-adopt the reports agree that high levels of adoption will be from now to 2016 (Johnson et al. 2011, p. 1) (Johnson et al. 2012, p. 3) (Johnson et al. 2013, p. 5) (Johnson et al. 2014, p. 38). 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Long Days Journey Into Night Essay Research free essay sample

Long Days Journey Into Night Essay, Research Paper In the drama Long Day? s Journey Into Night by Eugene O? Neill, the Tyrone household is haunted non by what is present in flesh confronting them, but by memories and changeless reminders of what has been the ruin of the household for years. No it can neer be now. But it was one time, before you- ( 72 ) [ James Tyrone mentioning to the Morphine dependence of his married woman, Mary, which attributed to the undoing of the household ] . Their tests and trials are good documented by O? Neill through the adept use of subject, word picture, secret plan, scene, and manner. Throughout the drama, O? Neill? s subject is one of a revelation into the life of a apparently normal household on the outside yet convoluted with resentment on the interior. It portrays the actions of a dysfunctional household and brings us on a brooding journey from when the fledgling household had started, devoted to one another with high hopes for the hereafter, to what it is today, a household engulfed in convulsion. We will write a custom essay sample on Long Days Journey Into Night Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Who would hold thought Jamie would turn up to dishonor us? Its such a commiseration? You brought him up to be a alcoholic. ( 110 ) In this extract from Mary? s conversation with James sing their boy, it is obvious that their life had taken a 180-degree bend from when their progeny were mere kids with promise. Word picture throughout the drama helps us non merely to understand the characters? actions but besides to see into the psyche of each and to grok their ideas and emotions, basically measuring the motivations for their actions. Early on in the drama, Mary is perceived to be a common, traditional homemaker She is dressed merely? she has the simple, unaffected appeal of a diffident covenant-girl juvenility she has neer lost-an innate worldly artlessness. ( 13 ) Yet as the drama progresses, she is portrayed in a different visible radiation. I hope, sometime, without intending it, I will take an overdose. I neer could make it intentionally. The Blessed Virgin could neer forgive me, so. ( 121 ) It is evident in this murmur by Mary to herself that her dependence has seized control over her and that she no longer can bear the hurting. James Tyrone is faced with many a job. Through this tough clip he is faced with personal, household, and fiscal struggles, thu s imputing to the secret plan. Besides holding to cover with his married woman? s dependence, his boies? sick wellness and imbibing jobs, and his fiscal determinations, ( which have proven to be for the worse ) , James struggles with a personal struggle throughout the drama. He believes that he may be the cause of some of the household jobs and that he has dealt with them in an improper mode. So I? m to fault! ? ( 39 ) The scene of the drama is the Tyrones? Puritan New England place, which provides for many of the statements that take topographic point in the novel. These statements frequently arise due to the fact that their house neer truly felt like a true place to them. I neer felt it was my place. It was incorrect from the start ( 44 ) The town in which the Tyrones made their abode besides made for statements and bitterness. Primarily WASPs dominated the country and the Tyrone household had ever felt out of topographic point, being that they were Irish Catholic. I? ve ever hated this town and everyone in it. ( 44 ) The Style that O? Neill uses is one of contemplation, as the drama is set on one twenty-four hours but goes in-depth about many past issues and events. The usage of graphic descriptive phrases by all of the characters creates the feeling of their true malaise and letdown. ? we sit feigning to bury, but striving our ears listening for the slightest sound, hearing the fog drip the eaves like the uneven tick of a rundown loony clock? ( 152 ) Symbolism is besides utilized by O? Neill as he uses the fog that surrounds the Tyrone house to typify the fog that Mary is in as she is high on her morphia. Its such a blue, dazed eventide. ( 108 ) Throughout the drama, in his brooding manner of authorship, O? Neill demonstrates how, in the yesteryear, all that has been said and done has had a important influence on all that occurs in the present. The actions and statements which had been done have everlastingly affected the Tyrone household, albeit adversely. Throughout it all, nevertheless, Mary ever tries to maintain a positive position and temperament. The concluding poetry of the drama is Mary reflecting on the good in her life, which finally manifested into bad: Then in the spring something happened to me. Yes, I remember. I fell in love with James Tyrone and I was so happy for a clip. ( 176 )

teachers with english as second lang Essay Example For Students

teachers with english as second lang Essay Teachers help ensure the future through their students knowledge and comprehension of different aspects of the world. Without a good education, future generations will not excel in creating a better place to live in for all humanity. Communication is a key element in the student, teacher relationship. When there is bad communication between the two, problems may occur in the educational process. These problems may cause students to not understand the materials presented to them or maybe drop the class because they are so frustrated with it. One problem that I haves occurred in my college experience is having teachers with English as a second language. It adds difficulty to learn the covered materials, when you have to decipher what the teacher is trying to say. The teacher might know everything about the subject, but because of the language barrier its harder to get information across to the students. The language barrier works both ways; the teacher might not be able to understand what the student is trying to say, which may also lead to problems. With out comprehensive communication the student and teacher might have a bad learning experience all together. We will write a custom essay on teachers with english as second lang specifically for you for only $16.38 $13.9/page Order now Selection process U of M Dearborn has a hiring process of all teachers, that want to become professors or teaching assistants. In this process there are no English exams that test their ability to communicate easily and freely with students. Even though the teachers have to take an English test to even get their degree, that test is mostly base on their understanding of basic aspects of the English language. The main objective of the school should be the education of its students. So teachers should be able to communicate with their students on an easy everyday bases. The U of M Dearborn has application that teacher have to submit and go through includes a trial lecture, that takes place in front of their fellow colleagues of that subject. The lecture is very technical and informative, using very advanced language that teacher only in that field could understand. Where teachers in that field know what the lecturing teacher is talking about, so they only have to decipher what they are trying to say. When the teacher get in to a classroom with students, the students have to try and learn the material and try to understand what the teacher is trying to say. This leads to problems wit comprehension on the students part, of the materials. Some professors dont even come to Universities with the intention of being a good teacher, but work under the publish or parish aspects. These Professors are not the most qualified people to be able to teacher students, and dont give student the attention they come to need. Problems that may occur Problems that may occur from the language conflicts are, the student might not understand the material. If the student does dont get the require information from the course, it causes confusion, frustration of both parties, and might lead to the student dropping out of a class they might have enjoyed. Confused student rarely ask questions, on material that they dont understand. If everyone does not ask any questions, they fill like it is a really easy concept, and they will just figure it out by them self later. But In truth the whole class can be left in the dark on the whole subject. Which may lead to a higher failing rate of the class. Some teachers use a curve to even out the pass/fail rate, but it only cheats the students out of learning every bit of information out of the class. .u1fbf123affb2f24f626b0b595d943c92 , .u1fbf123affb2f24f626b0b595d943c92 .postImageUrl , .u1fbf123affb2f24f626b0b595d943c92 .centered-text-area { min-height: 80px; position: relative; } .u1fbf123affb2f24f626b0b595d943c92 , .u1fbf123affb2f24f626b0b595d943c92:hover , .u1fbf123affb2f24f626b0b595d943c92:visited , .u1fbf123affb2f24f626b0b595d943c92:active { border:0!important; } .u1fbf123affb2f24f626b0b595d943c92 .clearfix:after { content: ""; display: table; clear: both; } .u1fbf123affb2f24f626b0b595d943c92 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1fbf123affb2f24f626b0b595d943c92:active , .u1fbf123affb2f24f626b0b595d943c92:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1fbf123affb2f24f626b0b595d943c92 .centered-text-area { width: 100%; position: relative ; } .u1fbf123affb2f24f626b0b595d943c92 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1fbf123affb2f24f626b0b595d943c92 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1fbf123affb2f24f626b0b595d943c92 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1fbf123affb2f24f626b0b595d943c92:hover .ctaButton { background-color: #34495E!important; } .u1fbf123affb2f24f626b0b595d943c92 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1fbf123affb2f24f626b0b595d943c92 .u1fbf123affb2f24f626b0b595d943c92-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1fbf123affb2f24f626b0b595d943c92:after { content: ""; display: block; clear: both; } READ: Will To Power By Friedrich Nietzsche Essay When students and teachers become frustrated, it only adds to the complications of teaching and understanding the course materials. Frustration is what going to cause the teachers and students, not to have a reasonable fun time with learning information from the course. Frustration only then adds more confusion on the subject, because the mind gets all jumbled with random thoughts and concerns about the subject. When there is frustration in the classroom the teacher cant teach and the student cant learn or comprehended material. When you are constantly confused and frustrated, it may cause the student to drop the class. The main . Teachers with english as second lang Essay Example For Students Teachers with english as second lang Essay Teachers help ensure the future through their students knowledge and comprehension of different aspects of the world. Without a good education, future generations will not excel in creating a better place to live in for all humanity. Communication is a key element in the student, teacher relationship. When there is bad communication between the two, problems may occur in the educational process. These problems may cause students to not understand the materials presented to them or maybe drop the class because they are so frustrated with it. One problem that I haves occurred in my college experience is having teachers with English as a second language. It adds difficulty to learn the covered materials, when you have to decipher what the teacher is trying to say. The teacher might know everything about the subject, but because of the language barrier its harder to get information across to the students. The language barrier works both ways; the teacher might not be able to understand what the student is trying to say, which may also lead to problems. With out comprehensive communication the student and teacher might have a bad learning experience all together. We will write a custom essay on Teachers with english as second lang specifically for you for only $16.38 $13.9/page Order now Selection process U of M Dearborn has a hiring process of all teachers, that want to become professors or teaching assistants. In this process there are no English exams that test their ability to communicate easily and freely with students. Even though the teachers have to take an English test to even get their degree, that test is mostly base on their understanding of basic aspects of the English language. The main objective of the school should be the education of its students. So teachers should be able to communicate with their students on an easy everyday bases. The U of M Dearborn has application that teacher have to submit and go through includes a trial lecture, that takes place in front of their fellow colleagues of that subject. The lecture is very technical and informative, using very advanced language that teacher only in that field could understand. Where teachers in that field know what the lecturing teacher is talking about, so they only have to decipher what they are trying to say. When the teacher get in to a classroom with students, the students have to try and learn the material and try to understand what the teacher is trying to say. This leads to problems wit comprehension on the students part, of the materials. Some professors dont even come to Universities with the intention of being a good teacher, but work under the publish or parish aspects. These Professors are not the most qualified people to be able to teacher students, and dont give student the attention they come to need. Problems that may occur Problems that may occur from the language conflicts are, the student might not understand the material. If the student does dont get the require information from the course, it causes confusion, frustration of both parties, and might lead to the student dropping out of a class they might have enjoyed. Confused student rarely ask questions, on material that they dont understand. If everyone does not ask any questions, they fill like it is a really easy concept, and they will just figure it out by them self later. But In truth the whole class can be left in the dark on the whole subject. Which may lead to a higher failing rate of the class. Some teachers use a curve to even out the pass/fail rate, but it only cheats the students out of learning every bit of information out of the class. .u819a3cb7201e2795b19a822c2ae950bd , .u819a3cb7201e2795b19a822c2ae950bd .postImageUrl , .u819a3cb7201e2795b19a822c2ae950bd .centered-text-area { min-height: 80px; position: relative; } .u819a3cb7201e2795b19a822c2ae950bd , .u819a3cb7201e2795b19a822c2ae950bd:hover , .u819a3cb7201e2795b19a822c2ae950bd:visited , .u819a3cb7201e2795b19a822c2ae950bd:active { border:0!important; } .u819a3cb7201e2795b19a822c2ae950bd .clearfix:after { content: ""; display: table; clear: both; } .u819a3cb7201e2795b19a822c2ae950bd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u819a3cb7201e2795b19a822c2ae950bd:active , .u819a3cb7201e2795b19a822c2ae950bd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u819a3cb7201e2795b19a822c2ae950bd .centered-text-area { width: 100%; position: relative ; } .u819a3cb7201e2795b19a822c2ae950bd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u819a3cb7201e2795b19a822c2ae950bd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u819a3cb7201e2795b19a822c2ae950bd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u819a3cb7201e2795b19a822c2ae950bd:hover .ctaButton { background-color: #34495E!important; } .u819a3cb7201e2795b19a822c2ae950bd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u819a3cb7201e2795b19a822c2ae950bd .u819a3cb7201e2795b19a822c2ae950bd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u819a3cb7201e2795b19a822c2ae950bd:after { content: ""; display: block; clear: both; } READ: The Audit Risk Model Accounting Essay When students and teachers become frustrated, it only adds to the complications of teaching and understanding the course materials. Frustration is what going to cause the teachers and students, not to have a reasonable fun time with learning information from the course. Frustration only then adds more confusion on the subject, because the mind gets all jumbled with random thoughts and concerns about the subject. When there is frustration in the classroom the teacher cant teach and the student cant learn or comprehended material. When you are constantly confused and frustrated, it may cause the student to drop the class. The main .

Strategic Evaluation of South West Airlines The WritePass Journal

Strategic Evaluation of South West Airlines Introduction Strategic Evaluation of South West Airlines ). The political environment in the US has been unfavorable for Southwest Airlines over the years due to strong lobbying in congress by supporters of rival airlines against the company’s interests. However, Southwest Airlines has on numerous occasions won legal battles against rivals in the US courts. An important political factor affecting the Southwest Airlines strategy is terrorism. During the last decade, the threat of terrorism in civilian aircrafts has had a negative impact on airline industry in that it has increased the airport costs incurred due to additional security measures. Economic factors Aircraft derives its fuel from oil; therefore a rise in the price of oil has a major impact upon Southwest Airlines’ profitability travel (Thompson and Gamble, 2012). The future trends of oil prices are highly unpredictable due to the political changes occurring within the Middle-East region, especially the relations between US and Iran. On the other hand, the recession in 2008 has had a favorable impact upon Southwest’s operations. Although the customer demand for air travel reduced due to cuts in personal and business expenses across the US, the consumer demand for low-fares no-frills Southwest Airline underwent a growth due to a shift in consumers’ preferences towards cheaper, no- frill airlines (Southwest, 2010). Concerning monetary issues, since Southwest Airline operates only within US, hence currency fluctuations do not impact Southwest Airlines’ operations. Social Factors Unlike other low-fare and no-frill airlines in the Europe, Southwest Airline has a strong commitment towards customer service. The airline has always adopted a customer centric approach for its management and marketing activities (Campbell, 2010). Its customer services personnel are widely encouraged upon going a step forward in appeasing customers through unusual tactics. Their efforts are rewarded through recognition and rewards, and are not punished for implementing their good judgment (Thompson and Gamble, 2012). Technological factors Technological developments have both created new opportunities as well as threats for Southwest Airlines. The emergence of teleconferencing and robust communication other the internet has provided businesses with an alternative for frequent travelling. On the other hand, technology has also provided airline industry with the opportunity to expand their outreach directly to consumers through e-commerce sites. Indeed Southwest Airlines was the first airline company to introduce ticketless travel and allows customers to make reservations online through its e-commerce website (Thompson and Gamble, 2012). Porter’s Five Forces Model To analyze the operating environment of Southwest Airlines and evaluate the nature of the competition Southwest Airline faces, a Porters Five Forces analysis will be used, created by Porter E.M professor at Harvard University Business School. The five forces are as follows: The bargaining power of suppliers is high in the airline industry. For example fuel is a major input into an airline company (it accounts for 40% of all operating costs) (Thompson and Gamble, 2012), and the companies which provide fuel tend to be large, and hence have immense bargaining power. Their bargaining power is further enhanced due to the absence of any viable fuel alternative. Therefore charging a premium price by oil companies is only natural. Another cause of concern for the airline industry is the bargaining power of aircraft suppliers. The aircraft manufacturing companies have a monopoly as only two companies exist in the industry namely Airbus and Boeing. Bargaining power of buyers is also high as the customers of airline industry are constantly looking for alternative air travel companies to get best value for their money. Additionally, many other full service airlines are considering adopting a low cost model for shorter routes with no frills, thus increasing choices for customers (Mouawad, 2010). Competitive Rivalry: Southwest Airlines’ no frills model is been widely pursued by various long-haul, full-service airlines within US. Therefore, the airlines industry is highly competitive for Southwest Airline. Entry Barriers; There are high barriers to enter the airline industry as it requires a large initial capital investment. Furthermore, the airline industry is faced with increased competition and is no longer as lucrative as before in conjunction with the price wars, thus making survival difficult for new entrants. Substitutes: Although customers can switch to travel through train, coaches and cars, such travel modes are considered as uncomfortable and the cost advantage is neither too substantial. Therefore, the threat of substitute is very low. Internal Analysis The resource base view of strategy emphasizes upon a company’s internal capabilities in formulating strategies to achieve a sustainable competitive advantage in its market (Prahalad and Hamel, 1990). It deals with the competitive environment faced by an organization through an inside-out approach. The following are Southwest’s internal resources. The Combative and Can-do Culture at South West Southwest Airline has a strong combative can-do attitude ingrained in its corporate culture. The company’s legal struggle in its formative years produced a strong ‘esprit de corps’ among the company’s employees. With the media reporting Southwest Airlines difficulties, the company’s employees were clearly aware of the fact that the airlines existence was on the line. According to Colleen Barrett, the challenges faced by Southwest Airlines due to fierce adversaries by rivals and local officials were instrumental in building the passion of Southwest employees and ingraining a combative, can-do spirit in the corporate culture (Thompson and Gamble, 2012). Southwest’s Leadership and Management One of the most celebrated leaders of the company was Herb Kelleher, under whose leadership the company prospered for almost four decades, including its formative struggles. Kelleher preferred to do much of the management from outside the office whilst being among the staff members. He was a good listener, and a proponent of direct observation. He always encouraged his staffers in performing their duties. He attended most of the graduation ceremonies of his flight attendants classes and even helped load bags on ‘Black Fridays’. He was highly combative and had a flamboyant lifestyle; both of which were reflected in the company’s operations and management. Surprisingly, Kelleher was an adherent of conservatism when it came to the financial side of the business (Thompson and Gamble, 2012). Much was the future leadership of the company was directly mentored by Kelleher himself.   For instance, James parker (CEO 2001 – 2004) was associated with Kelleher with more than 23 years. Kelleher and Parker were considered to think much alike. Similarly, Colleen Barrette (President 2001 – 2008) was also associated with Kelleher and the company for more than two decades. Both these executive also followed Kelleher footsteps in spending most of their time on culture building, morale building and customer service. Gerry Kelly (CEO 2004 – Onwards) further advanced the corporate culture by through a steadfast focus upon triple bottom line of Performance, People, and Planet (Thompson and Gamble, 2012). Human Resource Management Herb Kelleher was a strong believer in the principle that if a company keeps its employees happy, its employees will in return keep its customer happy. Therefore, he contended that the employees- not the customers- came first. Kelleher knew thousands of employees by their name. Likewise, Colleen Barrette, put much efforts in creating a family like atmosphere within the company and put forth a network of contacts to stay in touch with each employee (Baum, 2006). The company’s corporate culture treats its employees like a family, insisting upon their important contribution towards having a satisfied clientele. It regards its employees as the ‘creators’ of the company. The company has a strong ethos of listening to its employees ideas, and does not believe in constraining their thinking. The company also insists upon hiring only those who share the same values as its corporate culture and does not lay off any of its employees (Thompson and Gamble, 2012) Southwest Airlines Strategy Southwest has pursued a low-cost, low-price, no-frills, strategy from day one. It made air travel affordable to the mass American population. Southwest advance ticket purchase requirements are more lenient than rivals and the company offers deep discounts for some seats purchased through its website. The company offers ‘Business Select’ fares for economy minded business travelers. This fare offers early boarding privileges to passengers along with extra Rapid Rewards (Anthony, 2011). Despite many of its rivals charging extra for add on services, like checking bags, in-flight snacks, buying a ticket in person from airport, fees for changing reservations, etc., Southwest insists upon an all-inclusive lowest fare.   Its concept of price elasticity that is, the erosion of profit margins through offering lowest fares in more than compensated by increases sales volumes is proven to be true for most of its markets. Southwest’s point to point route system also minimizes connections, delays and total trip time. Its emphasis on non-stop flights between pair of cities allows 75 % of its passengers to fly non-stop to their destination. (Thompson and Gamble, 2012; Anthony, 2011) Strategic Options Based on the aforementioned external and internal analysis of Southwest Airlines this essay presents a set of strategic options for the company. First this essay presents a TOWS matrix to generate strategic options: Strengths Weaknesses Opportunities Southwest Airlines can use its huge customer base to sell ancillary product apart from free add-ons service in its flights So far, Southwest Airline is the only airline making a consistent profit and undergoing constant growth in the US. It does not have any particular weaknesses in its current corporate strategy Southwest Airlines can further imbibe e-commerce technology in its operation through developing applications for smart phones that enable customers to purchase tickets, check for promotional and discount offers, and check in. Southwest Airline can promote its Triple Bottom line ethos as its commitment towards environment and promote a green image. Sustain its employees motivation and devotion level through further improving the company human resource policies pertaining to  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Performance management and appraisal  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Rewards and amenities  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Stocks and shares options as compensation and bonus Threats Southwest Airline has so far not engaged in strategies that promote the Airlines green and environment friendly image. This can be a threat as customers are increasingly involving environmental concerns in their purchase decisions. The company can react to unstable oil prices by hedging for oil prices Strategic Direction for Growth Strategies Business firms must undergo continuous growth and change in order to retain their relative position in the market and in order to improve their position, they must grow â€Å"twice as fast as that† (Ansoff, 1957, p.113). According to Ansoff, there are four growth strategies namely: market penetration, market development, product development and diversification. Southwest Airlines can pursue growth strategies as its strategic direction for the company. Based on Ansoff’s growth matrix, the following is the strategic growth direction strategies for Southwest Airlines: Products Existing New Market Existing Market Penetration and Consolidation Product Development This should be a key strategic direction for the company. Southwest Airlines should consolidate existing routes and increase its market share on existing routes. The company should also exist from its current routes with low customer volumes where many of the flight seats go empty. Southwest Airlines should expand into ancillary products and services such as car rentals, hotels and accommodations, taxi services, etc. This could be a good strategic fit for its popular destinations. These services should also adhere to its corporate strategy of best value for the money and lowest costs. New Market Development Diversification The company should continue to explore new destinations to expand its business operations. It can be a profitable strategy. Over the years, the company has associated several values with its brand image such as a highly competitive, survivor, and best value for the money. This brand equity could be used by the company to expand into related diversification such as, catering and hospitality business. Expansion outside the US domestic market might not be a viable strategy for the company and it might be a diversion from the company’s core competencies Southwest Airlines diversification into long haul flight or flying more than point to point flights might not be a good diversification strategy as this would again be a drastic shift from the company’s core competencies Evaluation of Strategic Options According to Goold and Luchs (1993), the management literature and practice has extensively explored how organizations could best exploit their corporate expertise since the early 1990s. This exploration led to the emergence of themes such as core competencies and dominant logic view in formulation corporate strategic direction for companies. Based on these views, three important principles have emerged for corporate growth strategy: Growth and diversification should be limited to those businesses that generate synergy; synergy occurs when the performance of several products and services (or businesses) adds up to more than the sum of its parts. It pertains to the creation of economies of scales in that two or more products/services or businesses can lower their costs by combining operations or manufacturing facilities, using common sales force or advertise jointly (Thompson and Martin, 2005). The corporate strategy focus should be on exploiting core competences across a diverse product and service portfolio, and, Successful growth strategies depend on building a portfolio of businesses or products/services which fit with the managerial dominant logic of top executives and their management style. (Goold and Luchs, 1993; Lasserre, 2003) Coinciding with this dominant business view, the aforementioned strategic directions for Southwest Airlines are deemed suitable and viable for its corporate growth.   For instance all the aforementioned strategic options for Southwest Airlines pertain to: Using the airlines strong customer base to sell ancillary products; Further advancing its e-commerce services; Promoting its Triple Bottom line for ‘green’ image And enhancing the company’s human resource policies All of these options are based on the Southwest existing core competencies and management dominant logic view as identified in the internal analysis. Similarly the company’s growth and diversification strategies, which pertain to: Consolidation of existing markets Refraining from diversification is un-related products and services (long haul flight, international flights, hubs-spoke flights) Expansion into ancillary products and services and new profitable destinations within US And diversification through related business (hospitality and catering) All of these options reaffirm the company’s core competencies and management dominant logic view along with creating synergies for the company. Conclusion Southwest Airlines has faced fierce competitive environment and averted intense market entry barriers over the years to emerge as a highly successful and sustainable airline business. It operates in an industry with high bargaining power of suppliers and customers and strong rivalry from well established competitors.   The company has successfully mitigated political hurdles and used its core competencies towards its advantage in an economic environment where others have scaled down. Moreover, the company has used technologies in its favor to sustain efficiency in its business operations. The internal strengths of the company lie within its corporate culture, and motivated and committed workforce. It core competency pertains to its point to point, no-frill, low-cost and low-price air travel service business model. Concluding this strategic analysis, this essay recommends Southwest airlines to implement strategic options and embark upon growth and diversification strategies which reaffirm the company’s aforementioned core competencies and further advance its internal strengths. These strategic directions are vital for the company’s continued growth and survival in the upcoming years within its respective industry. References Ansoff, I. (1957) Strategies for Diversification. Harvard Business Review. Vol. 35 Issue 5. Anthony, R. N. (2011) Management Control Systems. Tata McGraw Hills Educations. Baum, T. (2006) Human Resource Management for the Tourism, Hospitality And Leisure. Cengage Learning EMEA Campbell. S (2010) How Southwest Airlines Became a Model for Customer Loyalty. TMCnet. Available from tmcnet.com/channels/customer-support-software/articles/87080-how-southwest-airlines-became-model-customer-loyalty.htm (cited on 20th, March, 2013) Fahey. L and Narayanan, V. K, (1986) Macroenvironmental Analysis for Strategic Management. St. Paul: West Publishing. Goold, M. and Luchs, K. (1993) Why Diversify: Four Decades of Management Thinking. Academic of Management Executive. Vol. 7 No. 3 Johnson G.   Scholes K.   Whittingham W. 2008. Exploring Corporate Strategy. 8th edition. Prentice Hall Lasserre, P. (2003) Global Strategic Management, Basingstoke: Palgrave Macmillan Mouawad, J (2010). Pushing 40, Southwest Is Still Playing the Rebel. New York Times. Available from nytimes.com/2010/11/21/business/21south.html?pagewanted=all_r=0 (cited on 20th, March, 2013) Porter, M. (2001) Service Operations Strategy. Harvard Business School Porter. M (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, January 2008, p.86-104. Prahalad, K. and Hamel, G. (1990) The Core Competence of Organization. Harvard Business Review. 68(3), 79-91. Southwest (2010). Southwest Airlines One Report. Available from southwestonereport.com/_pdfs/2010SouthwestAirlinesOneReport.pdf (cited on 20th, March, 2013) Thompson, A. and Gamble, J. (2012). South West Airlines in 2010: Culture, Values, and Operating Practices. Case 13. In Essential of Strategic Management. McGraw Hill. Thompson J L Martin F (2005), Strategic Management Awareness Change. 5th Edition, Thomson learning

How Taking Care of Yourself Will Make You Better at Your Job

How Taking Care of Yourself Will Make You Better at Your Job You know that coworker who runs marathons in her spare time and talks about the amazing hot yoga class she attended at 6 a.m.? Admit it, you kinda hate her as you shuffle in, grumpy and 15  minutes late because your alarm didn’t go off and you didn’t even have time for your customary egg and cheese burrito breakfast. How is it possible for one person to have it all together, that healthy life stuff balanced with the everyday demands of work? Believe it or not, it’s possible without changing totally into the guy who manages to answer 45 emails on his morning train while drinking home-brewed kombucha, or the woman who uses the treadmill desk all day without breaking a sweat. (Though if you’re already doing those things, keep on keepin’ on!) It’s about making manageable, easy-to-implement changes to your daily routines. These small changes can add up to big results in your life overall, but taking care of yourself  can really pay dividends i n your professional life as well.Concentrate on Food and FitnessChanging up your diet is one of the most basic things you can do to feel better and put some structure around your self-reboot efforts. Unfortunately, for some of us it’s also one of the most challenging ones. Even the strongest resolve to eat that green salad for lunch can crumble under the reality of free pizza leftover from a meeting. (But†¦ but†¦ it’s free!!) Whatever your barriers to eating better at work, there are some strategies you can adopt to stay satisfied during the day and (hopefully) have it be less of a struggle.Or there’s the convenience factor: the lunch place right down the street will bring your salad to you, for the low low price of $8.95 (plus tip). That adds up, especially if your self-improvement plan also involves a budget. Making an effort to eat better at work is a conscious choice, but one that will be even better when your take-out sandwich savings translate in to a treat yo self reward at some point.1. Eat a protein-packed breakfast.High-protein breakfasts help you start the day on a satisfied and raring-to-go note. If you have a good breakfast, you’re more likely to perform well at work, and less likely to fall prey to that Hershey bar looking enticingly at you from the vending machine as you walk by.2. Snack wisely.Instead of hitting the vending machine for that 10 a.m. or 3 p.m. snackishness, try eating nuts or fruit instead, or a granola bar (not the ones that are dipped in chocolate, sorry).3. Pack a lunch.This way, you know exactly what you’re eating (no sneaky sugar or calories that you don’t expect). Eating Well has some great (and inexpensive- bonus!) recipes that can help you get into the bag lunch routine.And you don’t have to sacrifice the social aspects of eating with coworkers, or the simple joy of getting away from your desk to grab lunch. Packed lunches are portable! You can head to a common are a, or even head outside to get away from your desk. There’s no excuse for sad desk lunches if you don’t want to go down that dark path.Another way to keep yourself sharp and ready for anything is to work in a little exercise with your workday. Sitting at a desk all day is not only a danger to your health (potentially causing headaches, back pains, and other ailments), but it can also be a spirit-crusher. Don’t let inertia weigh you down.Treadmill desks and standing desks are cool, but if they’re not for you (or in your company’s budget), there are plenty of ways you can get moving, even on the most demanding days.You can shake off the desk blues (not to mention some stress while you’re at it) with small exercises you can do at or near your desk.  If you’re not feeling cardio today, or if your work clothes aren’t really made for boxing, there’s always a classic: office yoga. Or if you sit out in Open-Plan Cubicle Land l ike I do, a version of office yoga that won’t freak out your coworkers. And in fact, if you feel self-conscious about the idea of doing your mini-fitness routines in front of coworkers, any of these things can be done in an empty room/out of the way spot.And really, you don’t have to overthink the fitness-at-work thing. Getting up and walking around can help get the blood moving and clear your head. Taking the stairs instead of the elevator is an easy win too. Just take a few minutes every hour to get up and move around.Bottom line: if your body feels below par, your performance at work probably will be too. By making small tweaks to your food and activity level to make yourself feel better overall, you’ll have more energy to devote to your tasks at hand.Build Solid Habits and RoutinesIf you want to start getting the most out of your workday, it’s worth taking a look at all of your daily routines, and how they affect your professional life. We’re a ll creatures of habit, but are all those habits truly useful? Fast Company suggests asking yourself 5  questions to see if your habits are working for you:What’s the value in this routine?Am I more concerned with the routine itself than the results?Can I handle emergencies that upset the routine?Can I handle change?Does this routine stifle my creativity?These questions help you target the value of your daily habits, and identify ones that aren’t really working for you (outside of consistency). Once you have a better understanding of what’s serving you well and where you could improve or make things more efficient, you can start thinking about what comes next.For example: if you leave your house 10 minutes earlier, does that take a stressful edge off your morning once you get into the office? Do you block out enough time to do routine tasks, or do they get lost in the shuffle of your day? Do you spend time writing up the same five or six types of emails, when a copy-and-paste template would make things easier? Again, small wins are the goal; we’re happier and more productive when we don’t feel bogged down by minutiae.Change Your Outlook and Attitude AdjustmentAnd sometimes the solutions for being your best self are living inside your own head. Everything is the worst when we expect it to be the worst. People are more annoying, requests are more ridiculous, and there’s never enough time when we start from a negative-attitude position. You don’t have to become the most relentlessly cheerful person around, but when your happiness starts sliding a bit because work is stressful or things aren’t going the way you’d like, try to take a step back and shake off some of the negative perceptions. It can be as simple as taking the time to thank someone (genuinely) for a job well done, or a favor they’ve done for you. And when things are rough or busy, take a minute to reflect on what went right today.W hat to avoid when revamping your workplace mindset:Gossip/making negative comments about othersBackstabbing/not being up front with peopleSarcasm (that’s a tough one, I know)Swearing (gosh darnit)A positive attitude is one of the qualities that people (notably, bosses) notice when it’s time to promote and reward employees. It’s definitely in your best interest to be that productive, supportive team member.Never Stop LearningOne of the most important things you can do to be your best self is to keep learning, no matter where you are in your career. Everyone has skills they can pick up or improve upon. If there’s a new type of software or process relevant to your job, learn it. If your presentation skills could use a boost, take a public speaking class. This not only builds your resume, but also keeps you busy and engaged.This kind of self-directed self-improvement also shows you’re someone who’s always looking to improve the status quo. Thatà ¢â‚¬â„¢s a quality that’s appealing to the powers that be, and who knows- your next career opportunity could be sitting in that class, or that shiny new skill could be the one that nets you a promotion.What it all comes down to is this: if you want to be more productive at work and on your career path in general, it’s all on you. The changes you make to your daily life to make things more streamlined, or to make yourself feel better- those will translate into being a more proactive and productive employee, and help make more opportunities happen.

An Ideal Husband Essay Example | Topics and Well Written Essays - 250 words - 1

An Ideal Husband - Essay Example Lord Goring also tries to test as to what Lady Chiltern will do if she comes to know of Sir Chiltern’s shady past and tries to convince Lady Chiltern to be charitable when it comes to forgiving her husband. In the mean time Mrs. Cheveley tells Lady Chiltern about Sir Robert’s ill gotten wealth and on knowing this Lady Chiltern refuses to forgive Sir Robert for his dishonesty. In this Act lot of confusion ensues between Sir Chiltern and Lord Goring because Sir Chiltern believes that Mrs. Cheveley sitting in Goring’s drawing room is an evil lady while Goring believing that particular lady to be Lady Chiltern, tries to defend her character before Sir Robert. When Sir Robert leaves, Goring manages to get the letter which is a proof of Sir Robert’s shady past from Cheveley by scaring her of trusting her to the authorities for stealing a piece of jewelry. However, Mrs. Cheveley manages to steal the letter Lady Chiltern wrote to Goring and tells him that she will show that letter to Sir Robert to prove that Goring has a relationship with Lady Chiltern. In this Act all the confusions and misunderstandings get resolved and Lord Goring convinces Lady Chiltern to forgive her husband Robert and allow him to carry on with his public life. In the mean time Lord Goring also proposes marriage to Mabel Chiltern which she gladly accepts. All the controversies get resolved and all the major characters in the play end up getting what they

The US Airline Industry Essay Example | Topics and Well Written Essays - 1750 words

The US Airline Industry - Essay Example This would include a political, legal, and economic perspective. Porter Five Forces Model and four Ps of marketing would also be used. Discussion Four Ps of Marketing Product/Service The service provided by the airline industry is of air travel. However, over the years, the scope of the service provided by the airline has widened and now it is only about air travel or the core service but it about the augmented service as well. These include food, internet, TV, comfortable seats, business-class travel experience, and other benefits. Consider the example of JetBlue, which has emerged as a serious player in the industry in almost 12 years. The airline is following the same business model of low cost as introduced by Southwest and followed by Frontier Airlines, Horizon Airlines, Air Tran and others. However, JetBlue has been doing one thing different, which is that, unlike other low cost players, it has extended its augmented product to include many other amenities, which has attracted thousands of customers to JetBlue (Vasigh et al., 2008, pp. 105-106). Promotion As mentioned earlier, airline industry also faces a seasonal demand pattern where there are more passengers during the vacations and holidays to specific destinations, therefore, airlines engage in aggressive promotional activities in order to ensure that they capture the most share of the pie. Furthermore, slowing growth, saturating market and high fixed also force the airline industry to engage in active and aggressive advertising. This is also the reason why that sales promotion is common within the airline industry in an attempt to attract customers (Belobaba et al., 2009, pp. 52-54). Direct marketing and personal... The airline industry is at the heart of US economy because of the direct and indirect GDP and employment it generates. The essay explores application of international business theories on the US airline industry. Although the core service is of air travel, the augmented service that includes secondary benefits such as food, entertainment, comfort and other have been in the spotlight lately. US airline industry actively uses dynamic pricing to ensure that it could squeeze maximum possible revenue from the customer, which they are willing to pay. The promotional mix used by the industry includes advertising, public relations and active sales promotion. Agents also engage personal selling and direct marketing to the big clients as well. In light of the Porter Five Forces Model, it appears that the US airline industry faces heightened competitive pressures with increasing bargaining power of customers, threat of substitutes and supplier power. The macroenvironmental analysis reveals that the airline industry will continue to face political legal pressures because of its economic and security importance. Although, if the current wave of mergers and acquisitions continue for a while then it highly likely that it would decrease the competition, rationalize pricing and remove the excess capacity. Nevertheless, smart players are more likely to come with the right marketing mix and positioning strategy and would leverage their strategic positioning to make profits as Southwest airlines has been doing for the past many years.