The Tobacco Industry In Kenya

STRATHMORE UNIVERSITY FACULTY OF COMMERCE MANAGERIAL ECONOMICS TERM theme THE TOBACCO manufacturing IN KENYA PRESENTED BY: OTIENO DORCAS AWITI (008586) DATE: 9th JULY 2009 BACKGROUND The baccy industry in Kenya had long been in existence with bulk from various communities having their knowledge offices of tobacco merchandise and consumption. Formal tobacco production was introduced in Kenya by British American tobacco Kenya Ltd., in 1907 by British traders. It began as an export art order and began manufacturing in the 1920s. BAT had enjoyed being the sole shaper of tobacco in Kenya all through the colonial administration and more years after that. After the 1980s some otherwise manufacturing and tobacco dealing firms came into the market. Some notable companies argon: learning ability Tobacco, Cut Tobacco, Island Tobacco and StanCom Tobacco. Other firms and brands that involve found their way into the Kenya market are: RGR Reynolds, Phi lip Mowry and Aspen. With many unseasoned players coming in the industry, BAT has faced fierce arguing from both(prenominal) make out and demand fronts. By having new players in the market, its monopoly market fate was eaten into and the war for farmers was on. The advantages it used to enjoy as a sole manufacturer began to slowly erode and strategies had to change.

The written report examines two periods; forrader and after 1983. It will examine the market, the building and conduct of both periods as well as the subtopics. It also examines the new entrants’ environs in general BEFORE 1983 in the beginning this period, BAT was the on! ly ceremonious tobacco manufacturing company in Kenya. Its flagship brand back because was Sportsman. Operations included the manufacture of tobacco into various products, in the first place cigarettes, smoking tobacco and cigars. It existed in a monopoly market. It was the sole producer of cigarettes in Kenya. It had been defend from competition by the colonial government until 1963. Between 1963 and 1980, it was a de...If you want to get a fully essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay