Starbucks

Chapter 1 Concepts a. Describe the main business of the MNC. Starbucks is the premier roaster and trafficker of specialty coffee in the world. Starbucks Corporation was formed in 1985 and its common stock trades on the NASDAQ Global Select production (NASDAQ) under the symbol SBUX. Starbucks (to dieher with its subsidiaries, Starbucks or the Company) purchases and roasts high-quality whole gain coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold bl finish beverages, a variety of complementary color food items, a selection of premium teas, and beverage-related accessories and equipment, primarily d iodin Company-operated retail stores. Starbucks also sells coffee and tea products and licenses its trademark by means of other channels such as licensed retail stores and, through certain of its licensees and honor investees, Starbucks produces and sells a variety of ready-to-drink beverages. (AR, p. 1) b. What is th e aim of the MNC according to the annual musical composition? The Companys physical object is to maintain Starbucks standing(a) as one of the most know and respected brands in the world (AR, p.1). Its mission statement is: To embolden and nurture the humanity spirit - one person, one cup, and one neighborhood at a time. (http://me.starbucks.

com/en-US/_About+Starbucks/Mission+Statement.htm, 2008). c. Describe the external business methods use by the MNC (such as exporting, importing, international correlative ventures, development of exotic subsidiaries, etc.). Starbucks has three reportable operating p arts, and from each one segment provided th! e indicated percentage of total net revenues for fiscal yr ended September 27, 2009 (fiscal 2009): United States (US) (73%), outside(a) (19%), and Global Consumer Products root word (CPG) (8%) (AR, p. 1). The international segment of the company operates principally through licensing agreements as well as with joint ventures. To promise the supply of high quality coffee beans and teas...If you want to get a good essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay