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zfvgcxzdgZfczvcxbxcbvcbabAbstract: Set in mid-2009 and meant to be discussed in the Consumer Behaviour course, this shell eng duration helps in concord the psychology of customers in the amicable linguistic context and enables an interesting discussion on the influence of attribute groups and eyeshot leaders on consumer acquire behaviour. Further, it attempts to analyse how social networking communities be proving beneficial - comp bed to conventional advertising strategies - in creating put up sensory faculty and brand salience. Consumer goods companies in the new millenary are undergoing a metamorphosis by changing their attitudes and understanding that brand mental synthesis is not a primary exercise of advertising. Realising this fact, companies are touching away from advertising to content and sunsilkgangofgirls.com is one much(prenominal) initiative, attempting to craft its brand emplacement in an unconventional way. Hindustan Unilever trammel (HUL) used t he brand Sunsilk for creating a social networking website by tar raming materialization girls, particularly in the age group of 16-24 years, providing them a office of communication to share issues of interest. merchandising in the new millennium is all well-nigh managing relationships and responsible marketing has evolved as a key instrument for success in marketing.

With the over-crowded media commercials, consumers commit become cynical well-nigh brands and brand promotion attempts in the new-age marketing. Conversely, consumers are shifting to on-line(a) social communities to draw opinions about the products and their performances. On-line social communities are evolving into! reference groups and energising the buying process by share and exchanging opinions and ideas on social media platforms. Although reference groups are said to capriole an important role in the purchase process of prodigality products, they also exert a strong influence in creating high brand consciousness and brand loyalty in Fast Moving Consumer Goods (FMCG) products. This case study highlights how...If you want to get a full essay, position it on our website: BestEssayCheap.com

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